XBOX Promo?.....

[DOOM]

When Is This Five Hundred Mill in XBOX promotion going to start?
Anyone?:confused:

[xboxlover]

Well if u think about it the promotion has already started because of the chips that are in our brains which send out xbox inducing signals and i am lovin it.

[DOOM]

1.
Wondering when the Xbox marketing campaign will kick in? As Microsoft makes its first push out of operating systems and business software into a multibillion dollar video game industry dominated by Sony and Nintendo, Microsoft is teaming up with SoBe drinks, Vans sneakers and the Taco Bell fast-food chain, the Wall Street Journal reported in its online edition on Wednesday.

In an effort to build brand awareness for its Xbox system, Microsoft is featuring its Xbox machines on SoBe's three-month cross-country "Love Bus" tour, the report said. Through late September, SoBe's fleet of eight vintage school buses will park at outdoor music festivals, street fairs and other events where people can try them out.

The Redmond, Wash., company is also co-sponsoring the Vans Triple Crown extreme sports competitions that are broadcast on network television, the article said.

Meanwhile, Taco Bell, whose restaurants are operated by Tricon Global Restaurants Inc., will air TV commercials promoting the Xbox and set up displays in its nearly 7,000 restaurants nationwide, a few weeks before the Xbox's November launch, the report said.

According to the article, Microsoft says the marketing partnerships are only part of a $500 million marketing budget for Xbox. It will also send out an inflatable arcade stocked with dozens of Xbox machines to more than 40 cities a year this fall.

Microsoft is replacing Sony as a sponsor of the Vans Triple Crown series, joining Mountain Dew soda, Rolling Stone magazine and other companies that are eager to reach the teen market, the newspaper said.

Gary Schoenfeld, president and chief executive of Vans Inc. in Santa Fe Springs, Calif., says Sony had been a sponsor for the last two years. But after the PlayStation contract expired, Vans signed a three-year-long, seven-figure deal with Microsoft in July.

2.
First TV Advertising Campaign Tonight! Microsoft Canada today announced it will launch its first television advertising campaign for the highly anticipated Xbox video game system. Set to air tonight on MuchMusic during the 2001 MTV Video Music Awards, the new Canadian commercials will be the first Xbox television advertising to air anywhere across the globe.

"Xbox is going to change people's perceptions about gaming forever and this theme is reflected in our new television advertising campaign," says Ryan Mugford, Marketing Lead - Xbox, Microsoft Canada Co. "With our recent sponsorship of the iDance Toronto electronic music festival combined with our commercials appearing on MuchMusic we are implementing a surround-sound approach to our marketing communications plan to reach our target audience across a multitude of communications platforms they regularly access."

Xbox will showcase three separate, 30-second commercials created exclusively in Canada as part of the company's marketing strategy for Xbox. The original creative commercials feature a prophet who has received the message of how Xbox will change gaming forever, and then begins to deliver this message to consumers. Xbox worked closely with Toronto-based MacLaren McCann to develop the commercial sequence that focuses on building awareness for the new brand launching across North America on November 8th.

This Is All I've Heard so far...
Anyone with more info?

[DOOM]

Anybody?
:confused:

[Rancey]

Nope, can't help you out - btw welcome back :p

[Aaron]

the media blitz starts soon says a microsoft employee, soon being 2 weeks.

[DOOM]

Very cool...
Thanks!