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Highlite23
06-27-2002, 11:09 AM
"Interplay and Journeys Team Up in Nationwide Promotion Showcasing Top-Selling Video Game Hunter: The Reckoning


Irvine, Calif., June 26, 2002 - Interplay Entertainment Corp. (NASDAQ:IPLY), a leading video game publisher, and Journeys, a leading teen footwear lifestyle retailer, announced today a national promotion showcasing Interplay's highly-acclaimed game Hunter: The Reckoning exclusively for the Xbox(tm) video game system from Microsoft. The promotion will start July 1, 2002 in 560 Journeys stores nationwide and will feature a contest and special offers from Journeys footwear and other sponsors.



For the promotion, which runs through July, every customer will have the opportunity to enter an online sweepstakes with a chance to win valuable products from Interplay, White Wolf, GameStop, nVidia, Dolby, MonsterCable, Royal Elastics, and Microsoft. The promotion will be supported by a national radio, online and in-store advertising campaign.



"Journeys has a customer base that perfectly matches our demographic for Hunter: The Reckoning," said Barbara Gleason, Interplay Director of Marketing. "Working with Journeys enables us to generate high-level interest and exposure for our games to a more mainstream audience."



"One of the key components to our marketing strategy at Journeys is finding unique ways to promote and reflect our customers' lifestyle," said Bret Moore, VP of Marketing and eCommerce for Journeys. "Since entertainment is such an integral part of our customers' lifestyle it makes sense to team up with one of the top video game publishers in the marketplace."



Set in White Wolf Publishing's World of Darkness, Hunter: The Reckoning has received strong editorial acclaim from both gaming and mainstream press. Due to the high retail demand for Hunter: The Reckoning, the initial production has sold out and the game is currently in its third production. For more information, log on to http://www.interplay.com/hunter or visit your local video game retailer.



Interplay Entertainment Corp. is a leading developer, publisher and distributor of interactive entertainment software for both core gamers and the mass market. Interplay currently balances its development efforts by publishing for personal computers as well as current and next generation video game consoles. Interplay releases products through Digital Mayhem, Black Isle Studios, Interplay, its distribution partners and its wholly owned subsidiary Interplay OEM, Inc. More comprehensive information on Interplay and its products is available through its worldwide website at http://www.interplay.com.



Journeys is a division of Genesco Inc. Based in Nashville, Genesco markets and distributes branded footwear and accessories in more than 940 stores nationwide. Journeys is a destination retailer for footwear and accessories for the teen market. With over 560 stores nationwide, Journeys caters to a diverse, young, hip market in search of footwear that expresses its attitudes and lifestyles. Brands sold at Journeys include: Dr. Martens, Skechers, Lugz, Steve Madden, Timberland, Vans, Heelys, DC, Etnies, Airwalk, adidas, Candie's, GBX, MIA and more. More information on Journeys is available at http://www.journeys.com.



Since their entry in the Roleplaying Game market in 1991, White Wolf has grown and maintained an average marketshare of 26%. With collective books sales in excess of 5.5 million copies during this time, White Wolf is one of two undisputed world wide publishing leaders for pen and paper roleplaying games. Their properties have been licensed into television series, comic books, action figures, professional wrestlers, a myriad of merchandising and of course, video games.


Xbox (http://www.xbox.com) is Microsoft's future-generation video game system that delivers the most powerful games experiences ever. Xbox empowers game artists by giving them the technology to fulfill their creative visions as never before, creating games that blur the lines between fantasy and reality. Xbox is now available in North America, Japan, Europe and Australia."



Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.

http://xbox.gamezone.com/news/06_26_02_07_05PM.htm