Dan Livingston
10-27-2001, 04:16 PM
Here's a genius idea that microsoft has implimented:
Give 1 Xbox to a hip radio station and tell them they can Give it away on Monday the 29th. Total cost for microsoft - $400 (Cost to manufacture Xbox)
Here's the result: The radio station (Wild 94.9, San Francisco bay area) spends the whole weekend making a big deal about the xbox, saying things like "the next level of gaming" and "the most powerful console ever" 4 times an hour or more. and there are contests every few hours to get entered to win a Xbox.
Microsoft has saved thousands of dollars advertising, if they wanted to run as many commercials as the self-promoting radio station ones, and they would have only been lost in the other ads. The Dj's to the bragging about the xbox. Not only that, but Wild 94.9 is an extreemly cool station (rap) that can be pulled in from San Francisco to Sacramento. Tons of people are aware that the xbox is "the thing" now.
Why xbox will make it: people like it. The attitude, the look.... It has modjo.
Give 1 Xbox to a hip radio station and tell them they can Give it away on Monday the 29th. Total cost for microsoft - $400 (Cost to manufacture Xbox)
Here's the result: The radio station (Wild 94.9, San Francisco bay area) spends the whole weekend making a big deal about the xbox, saying things like "the next level of gaming" and "the most powerful console ever" 4 times an hour or more. and there are contests every few hours to get entered to win a Xbox.
Microsoft has saved thousands of dollars advertising, if they wanted to run as many commercials as the self-promoting radio station ones, and they would have only been lost in the other ads. The Dj's to the bragging about the xbox. Not only that, but Wild 94.9 is an extreemly cool station (rap) that can be pulled in from San Francisco to Sacramento. Tons of people are aware that the xbox is "the thing" now.
Why xbox will make it: people like it. The attitude, the look.... It has modjo.