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View Full Version : Guerilla Advertising...



Xbox M.D.
11-08-2001, 08:18 PM
Yesterday I went to GameStop and got to play NFL Fever 2002 and Project Gotham Racing, and they were really great, just like Texas...Anyways, I saw the retail handbook that they got from Microsoft. I could tell it was for the retailers eyes only but some idiot clerk put it out. To make a long sorry short, I saw some summaries for games which included stats like when advertising occured like SoBe Tours, TV ads, and something interesting, guerilla advertising. I wonder what that could be. Ruthless self promotion? Maybe Mr. Gates on Fraiser? Did anyone else see the WWF's Lita wearing that XBox shirt. I dunno about you guys but Lita's a way sexier billboard than the ones on the highway!! It simply said XBox right across her rack...sweeeeeeet :D

scarecrow kfj
11-09-2001, 08:33 AM
I think thats what they mean by guerilla advertising.. Just sponcering and having there name said over and over again l