xbox sales already going up in europe

Xbox is reporting a sizeable increase in Xbox sales after the recent European price drop.


Now available with a £199 (299 Euros) price tag, Xbox seems to be benefiting from the reduction according to sources at the company and retailers in the UK.

"Our customers have reacted positively to the price drop and we have seen an uplift in sales since April 26," said Alex Croft, head of buying for GAME Stores Group Ltd. "This activity re-affirms Microsoft's commitment to the market and highlights the excellent value Xbox now represents to our customers."

"I'm glad that more gamers in Europe are able to experience Xbox for themselves," said Sandy Duncan, vice president, Xbox Europe. "Our strategy is to give outstanding value to as many consumers as possible, and the increased Xbox sales since the price reduction indicate that strategy is on track. The new price allows us to be more competitive and make serious inroads into the hearts of European gamers leading up to Christmas 2002.

"As we've said before, this is a marathon, not a sprint - and these initial figures are extremely encouraging," continued Duncan. "But it is delivering great games and great experiences to hundreds of thousands of happy consumers in Europe over the long term that is our most important goal, and we will continue to drive initiatives to continue this cycle of success."

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