I think they're dead. I've just seen a GameCube commercial, and though it sucked, it's still a commercial. I predict Microsoft will show the Xbox commercials 2 minutes before the Xbox launches, like they did with XP. Only instead of playing Ray of Light, they'll play Crash And Burn by Savage Garden. Take your time guys, there's no rush, Xbox is only 2.5 weeks away. On Nov. 15th, I'll upgrade my PC.