Microsoftís Xbox Press Briefing
May 12, 2003
"Expanding Video Games to Serve the Digital Entertainment Lifestyle"
Ed Fries, Robbie Bach and J Allard..."
Been having some fun out here, J?
Iíve always wanted to be a VJ, Robbie.
I noticed some audio from last yearís presentation.
Just the promises baby....
Good evening, everyone, and welcome.
Or actually, "Welcome back."
I hope most of you were here with us last year.
Because we did make some promises then.
We told you that Xbox is here to stay.
That we are in the games business to make a difference.
In it to lead.
We told you weíd have more than 200 great games for Xbox by the holidays. And we promised to take gaming to new levels.
We told you we designed Xbox as the platform for the next level of digital entertainment. And we promised that design would pay off in Xbox Live.
So tonight, first things first - we have delivered.
We have delivered with the highest attach rate on record, just 17 months after launch.
We have delivered Xbox Live in 11 countries, to half a million gamers playing more than 15 million game sessions a week.
We have delivered new experiences that have changed the nature of video game entertainment.
Why donít you tee up what weíll deliver this year, Robbie?
A year ago, we said that behind our commitment, driving our momentum is our vision. A vision that sees our industry doubling in size in the next ten years.
Tonight, that vision is as true as ever.
Video games are at the core of the Xbox vision, and Xbox developers are innovating with new kinds of characters, new forms of competition, new genres and new franchises.
Gaming is also about community, and Xbox Live is building gaming communities by bringing people together as never before.
And now, gaming is also part of a lifestyle where people, devices, and content converge.
Look at the choices of people around the world - the entertainment theyíre enjoying.
In hundreds of millions of homes, people now have MP3 players, digital cameras, and DVD players.
There are more than 250 million Internet-connected PCs worldwide - and not just in offices, but in bedrooms, dens, and dormitories.
And the connections are getting faster.
By 2005, more than 150 million people worldwide will have broadband.
These people are not just buying trendy new gadgets and faster connections.
Theyíre choosing and creating their own lifestyle by mixing technologies together in fascinating ways.
We define this movement as the Digital Entertainment Lifestyle.
People living the Digital Entertainment Lifestyle want to be connected - to entertainment, information, and other people.
And no one is more devoted to the Digital Lifestyle than video game players.
So, how will we connect gamers with the lifestyle they love and the entertainment they want?
Our answer is Xbox ... the video game console designed to enable the Digital Entertainment Lifestyle.
By design, Xbox is ready to inspire this industry to expand - by connecting people with more games, more community, and more varieties of entertainment, more of the time.
Tonight, weíre going to show you how.
Doom 3 on Xbox from id and Activision.
Do you need any more proof that great games are at the heart of Xbox entertainment?
Xbox games just keep getting better ... more competitive and more lifelike ... more breathtaking and more heart-stopping.
Thatís because weíre enabling developers to realize their creative visions like no other console company.
When Bizarre Creations wanted to evolve Project Gotham Racing, with gorgeous cars and amazing online play, I said, "Go for it."
When LucasArts asked to debut their next big Star Wars game-a console exclusive for Xbox-at this yearís show, I said, "Awesome."
Now, letís take a look at some of the great titles coming from Japan.
Hino-san and his team at Level 5 have been working for two years on True Fantasy Live Online, the first massively multiplayer online role-playing game designed specifically for Xbox.
Another great title coming exclusively for Xbox is Namcoís Breakdown.
It innovates on the 1st person shooter category with hand-to-hand combat that makes the game feel even more up-close-and-personal.
Have a look...
Thereís something else that gamers get only on Xbox.
Thatís the social fun of playing and talking with other people on Xbox Live.
By this time next year, Xbox Live gamers will be going online to play Crimson Skies, Counter Strike, Star Wars Jedi Knight... plus three new Tom Clancy games from UbiSoft... and every sports game from Microsoft Game Studios - more than one hundred games in all on Xbox Live.
And just as weíre committed to delivering better Live games for gamers, weíre also committed to attracting more people to video game entertainment.
Thatís why, last fall, we added Rare to our team at Microsoft Game Studios.
The guys at Rare are the creative minds behind some of the best-selling games of all time, including GoldenEye and Perfect Dark, Banjo-Kazooie and Donkey Kong Country.
Theyíre masters at inventing unique game experiences that appeal to everyone.
And they are delivering, with three new games you can play on the show floor this week.
I love this next title.
It just feels right from the moment you pick up the controller.
Itís easy to get into. And it will make you smile.
The guys at Rare are not alone. This coming year, you will see tons of new Xbox titles from a wide variety of developers and publishers-innovative and diverse games that appeal to all kinds of people.