Turok gets competition from Microsoft.
July 03, 2003 - Microsoft today announced a new surprise title, for release later this year in Japan: Dinosaur Hunting: The Lost World. Loosely based on Sir Arthur Conan Doyle's Lost World, the Scarabe-developed game will combine adventure and Deer Hunter-style hunting elements for a less action-focused approach to the whole "man versus prehistoric beasts" theme popularized by Acclaim's Turok games.
Source: IGN

**I think it looks bad "now" but the whole idea is sound and can be fun so they just need to clean it up.