The components are mostly integrated (just learned that from another member) and its not like they are paying anywhere close to what a consumer pays for PC hardware. I can't imaging that a unit could cost that much over $200 from start to sitting on a store shelf.
The extra 128 mb of ram people pay an extra $100 for on r9800 pros and 5900 ultras only cost ATI and NVidia $7-14 so these guys aren't paying anywhere close to what we pay so don't add up the cost of making your personal computer please.
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