Anyway, pretty soon Activision is coming out with True Crime: Streets of LA, our attempt at a GTA killer, which will put us in the me-too ranks with other titles like The Getaway, Simpsons: Hit & Run, and Roadkill. Each of these products tries to differentiate itself from GTA a different way, be it "The Simpsons", or "A Post Apocalyptic Future", or "You're In A Movie" or whatever. How is True Crime differentiating? With one simple word: "truth." True Crime is going to be more True, that is, more Real than GTA. The driving, fighting, and shooting are going to be next level immersive stuff.
Sounds decent. GTA but better. I might buy that. I'll give this marketing effort a B.
But still, imagine Joe Sixpack Xbox owner walking into EB and saying, "I heard Grand Theft Auto comes out for the Xbox today." He'll see not only Grand Theft Auto, but also this True Crime game. "True Crime?" he'll say. "Supposedly like GTA but better? Well, how come I never heard of it?" And he buys GTA.
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