Page 1 of 2 12 LastLast
Results 1 to 20 of 23

Thread: Xbox 2 revealed on MTV, May 12th

  1. #1
    Skankeez
    Join Date
    Feb 2002
    Location
    Punjab
    Posts
    3,706

    Thumbs up Xbox 2 revealed on MTV, May 12th

    NEW YORK -- The revolution will be televised. Xbox 2 -- aka Codename Xenon, the next-generation gaming console from Microsoft -- will make its first appearance on a yet-untitled half-hour special that will be broadcast globally across all MTV stations.

    The move bucks industry protocol to make major debuts at E3 in Los Angeles-the largest trade show in the gaming industry. "It doesn't make sense to unveil the product behind a closed door, at a trade-only event. We wanted to talk directly to the consumer first," said Peter Moore, corporate vp-worldwide marketing and publishing for Microsoft Xbox.

    The MTV special, hosted by actor Elijah Wood on May 12, will feature a performance by rock band the Killers. Athletes and celebs will show off the console's new features. MTV will air teaser spots prior to the event and screening parties will be held in countries in which MTV airs.

    Moore said the launch strategy is to not only "feed the core" gamers, but also to "captivate the masses." The unveiling on MTV is a "signal of the strong change in the way we do business." Themes of optimism and community will be stressed in the campaign, said Moore. McCann Erickson, New York, handles.

    Ourcolony.net provides further insight. The viral Xbox 2 site, currently counting down the minutes to the MTV event, states: "Colony isn't about alternate reality gaming, it is reality. It's about the reality of your world, your friends, your life. Colony isn't political, it's global."

    Launch partners will be global in nature as Xbox tries to combat the perception that it's an American brand, said Moore. The console is expected to launch this holiday season. Microsoft spent $14 million on media in 4Q 2001 to launch Xbox, per Nielsen Monitor-Plus.
    Source: BrandWeek.com

  2. #2
    Registered User Bakeman's Avatar
    Join Date
    Feb 2002
    Location
    Hemet, CA
    Posts
    2,101

    Default

    yay can't wait

  3. #3
    Registered User
    Join Date
    Mar 2004
    Posts
    2,494

    Default

    I cant wait either. I wonder how much information will be revealed.

  4. #4
    Loves Katamari Damacy StudioAlex's Avatar
    Join Date
    Nov 2001
    Location
    the Altered State of
    Posts
    2,280

    Default

    That's a really cool idea. I can't believe someone didn't think of this years ago.

  5. #5

    Default

    Wonder if I even will get the channel =/
    Executive Editor
    Xboxaddict.com

  6. #6
    Home Sweet Home mattgame's Avatar
    Join Date
    Jul 2002
    Location
    HOME
    Posts
    12,574

    Default

    I just marked my calender. Yes.

    This is MY HOME

  7. #7

    Default

    1 month and counting. I hope there will be alot of new info and not just repeating alot of what us XBA'ers already know.

  8. #8
    Registered User CRAYMAN's Avatar
    Join Date
    Jul 2003
    Location
    Raleigh,NC
    Posts
    1,267

    Default

    Well, it'll obviously have either gameplay, a look at the console and its features or both.

    Launch partners will be global in nature as Xbox tries to combat the perception that it's an American brand, said Moore.
    Why must we battle the perception that it's an American creation/product? I think that's a POSITIVE!

  9. #9
    305 for lyf Anthony4sho's Avatar
    Join Date
    Apr 2002
    Location
    miami
    Posts
    771

    Default

    Man... it amazes me... it just seems like MS knows exactly what to do to win this console war. I really do see it being a no contest in this next generation. MS has just been doing everything right.
    "If there is enough religion to instill war, why isn't there enough to instill tolerance?"

  10. #10

    Default

    Quote Originally Posted by Anthony4sho
    Man... it amazes me... it just seems like MS knows exactly what to do to win this console war. I really do see it being a no contest in this next generation. MS has just been doing everything right.
    Except confirming backwards compatibility. I really want it, just because, my Xbox is an old piece of almost crap, and I would rather invest the money in a new Xbox 360 with more games than another Xbox and fewer launch games for the Xbox 360.
    reConnect - Shoot me a PM!

  11. #11
    Previously: RELAXED SamSmith's Avatar
    Join Date
    Dec 2003
    Location
    Dublin, Ireland
    Posts
    3,866

    Default

    *enters date into calendar*


    wow, im looking forward to this!! this is the closest i will get to E3!
    Hidden Content

    Always remember that you're unique. Just like everyone else.

  12. #12
    Thief. Whore. Liar. Whisper's Avatar
    Join Date
    Nov 2001
    Location
    Toronto, Ontario
    Posts
    8,936

    Default

    interesting.. hopefully gates isn't there.. because we all know the bad luck gates has demonstrating his products infront of audiences

    just imagine.. the xbox 360 crashing repeatedly live on MTV infront of millions world wide

    I used to post here a lot.

  13. #13
    Sammael
    Guest

    Default

    That would be awesome!

  14. #14
    I know stuff Spaztic's Avatar
    Join Date
    Dec 2001
    Location
    KC
    Posts
    2,189

    Default

    Very smart move IMO. Sony has their work cut out for them!

  15. #15
    Thief. Whore. Liar. Whisper's Avatar
    Join Date
    Nov 2001
    Location
    Toronto, Ontario
    Posts
    8,936

    Default

    it would be smart if they did this in a prime time hour the day before the PSP release.. too late for that

    I used to post here a lot.

  16. #16
    Quiero beber CuartoDePuto's Avatar
    Join Date
    Jun 2004
    Location
    va
    Posts
    424

    Default

    I can't wait to see it, but why Elijah Wood, is he going to frodoize it?

    actually, i guess i respect him a bit more after sin city, he isn't just frodo anymore

  17. #17
    Thief. Whore. Liar. Whisper's Avatar
    Join Date
    Nov 2001
    Location
    Toronto, Ontario
    Posts
    8,936

    Default

    yep.. now he's hannibal's unknown son.. but he will forever be known as Frodo.. those damn hobbits

    I used to post here a lot.

  18. #18
    Slowride
    Guest

    Default

    Elijah Wood is a stupid little b*tch.

    I'm looking forward to this.

  19. #19
    Dbrizzle
    Join Date
    Jan 2004
    Location
    Ohio
    Posts
    4,106

    Default

    Quote Originally Posted by VARD
    *enters date into calendar*


    wow, im looking forward to this!! this is the closest i will get to E3!
    Ditto. Can't wait.

  20. #20
    Home Theatre Guru LynxFX's Avatar
    Join Date
    Nov 2001
    Location
    LynxFX Film Studios
    Posts
    4,201

    Default

    Quote Originally Posted by Whisper
    yep.. now he's hannibal's unknown son.. but he will forever be known as Frodo.. those damn hobbits
    Nah, he will always be remembered as the good son!! Dirty little culkin and his sadistic ways.
    Hidden Content quality="high"pluginspage="Hidden Content type="application/x-shockwave-flash" width="150"height="125">
    ---Hidden Content ---

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •