NEWS - Friday, May 21, 2010


Red Dead Redemption Sets Pre-Order Record.

Amazon UK announced today Rockstar’s videogame Western, Red Dead Redemption, has become the biggest pre-order title of 2010. That’s a good sign for publisher Take-Two Interactive, because according to reports, the game rang up a $100 million development and marketing tab.

Given that 2010 has already seen the launch of blockbusters God of War 3, Battlefield: Bad Company 2, and Final Fantasy XIII, all of which topped 1 million sales in their March launch month, Red Dead Redemption’s pre-order record is an impressive feat.

"This is undoubtedly the most hotly anticipated videogame of the year so far," Chris Poad, Amazon UK’s videogames director, said in a statement. "Demand has risen significantly over the last week as excitement and buzz around the game has built, making it one of the most successful titles we have seen on Amazon.co.uk this year before it has even been released."

Based on reports, Take-Two and Rockstar will need those pre-order UK sales to carry over worldwide in order to turn a profit on the game. In its glowing review of the game, The New York Times said Red Dead Redemption cost up to $100 million to make and market.

... though this project involved no small leap of faith (and no small expense: between $80 million and $100 million, according to industry executives).

The London Daily Mail also cited "sources" and pegged the title at $100 million, which would rank it among the biggest budget videogames of all time.

Take-Two and Rockstar have not commented on the reports, but if they are accurate, the company would have to sell roughly five million copies of Red Dead Redemption before they saw a penny of profit (based on reports that the average $20 million to $30 million game must move roughly 1.5 million copies to make a profit).

 


Source: http://xbox360.gamespy.com/

Comments

Latest News








See News Archives

Top Community Gamerscores

1. Symmetric-XBA - 149,678
2. Variation-XBA - 102,721
3. Timmy Bauer - 62,355
4. Enamelized420-XBA - 49,975
5. Silent-XBA - 42,697
6. thAshAdyOne - 40,296
7. oryanphine - 37,816
8. Kamshaft-XBA - 35,764
9. Bakeman - 18,737
10. Kiesey78 - 17,980
11. Vampero - 16,955
12. GameGodX3 - 10,595
13. BigJosh359 - 10,255
14. LiLJoe608 - 4,885
15. pierrevincy - 3,220
16. Sam-XBA - 2,170
17. TheMaddenManiac - 1,135
18. lllSmokelll -
19. No Fear 23 -

Community Forum Activity

Halo Master Chief Collection Tuesday 8Pm Est.
Post by Kiesey78
0 Replies, 154 Views

A question about a faceplate
Post by MichaelK91
0 Replies, 260 Views

New xbox one advanced warfare clan recruiting.
Post by xrag3r7
0 Replies, 328 Views

Xbox One Edition Limite
Post by oryanphine
1 Replies, 291 Views

Halo.
Post by Whoopage
1 Replies, 294 Views

In review, Microsoft xbox had some great games
Post by lllSmokelll
2 Replies, 442 Views

Destiny tonight 8pm Est
Post by Kiesey78
0 Replies, 519 Views

Everything just feels lost
Post by XxIcedaddyxX
2 Replies, 820 Views

Xbox Playdates Canada - Destiny Xbox One Playdate tonight 8pm EST
Post by Kiesey78
0 Replies, 569 Views

What are you thankful for?
Post by Symmetrics Love
1 Replies, 768 Views

D4: Dark Dreams Don't Die
Post by thAshAdyOne
0 Replies, 594 Views

Swedish Xbox 360 Console Launch Faceplate
Post by Snuzz
1 Replies, 944 Views

What's your Destiny
Post by Enamelized420-XBA
4 Replies, 1200 Views

Tuesday September 23rd Gears of War 3 playdate 8-11 Pm Est.
Post by Kiesey78
0 Replies, 759 Views

Netflix has expanded to 6 new countries today.
Post by AndrewJack
0 Replies, 719 Views

Site Statistics

Registered Members: 58,425
Forum Posts: 739,124
Xbox One Titles: 78
Xbox 360 Titles: 1,079
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,317
Member Reviews: 10,339
News Articles: 12,497
Screenshots: 27,393
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706
© 2000-2014 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics