NEWS - Thursday, June 3, 2010

EA Says Project 10 is to Improve Player Experience

The recent trend of EA’s "Project 10 Dollar" has been widely interpreted as a shot across the bow of GameStop’s used game business. The company, however, is denying that the move is to spite used sales, instead claiming it is merely in the player’s best interest. "It’s all about the customer, about improving their experience," said EA U.K. head Keith Ramsdale in an MCV interview. "It’s not a defensive measure against pre-owned or piracy."
Though the statement may sound driven by corporate politics, GameStop seems to agree. The company recently remarked in an investor’s meeting that it doesn’t perceive aggressive moves from EA, such as the Online Pass coming to sports franchises like Tiger Woods PGA Tour, to be much of a threat to its bottom line. Time will tell if their plans to profit from downloadable content work out.

As for improving customer experience, most consumers don’t seem to mind. Players have a small added incentive to pick up a new copy, and we haven’t seen many complaints for a few free goodies to new purchasers. The outcry might grow once the Online Pass model hits retail, but in the meantime the trend is starting to spread to other publishers’ games, like Alan Wake.



Site Statistics

Registered Members: 43,984
Forum Posts: 725,139
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,448
Member Reviews: 10,339
News Articles: 13,078
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 47 Views

Post by Nato King
1 Replies, 53 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 108 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 143 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 88 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 97 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 166 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 319 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 207 Views

Post by Nato King
9 Replies, 258 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 238 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 317 Views

Post by BananaMan
5 Replies, 274 Views

Post by Nato King
7 Replies, 263 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 1157 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics