NEWS - Tuesday, June 8, 2010

Red Dead Redemption Sells More than 5 Million

Things are looking up for Take-Two. As part of their second quarter fiscal results, the publisher announced that Rockstar’s western has sold more than five million copies.
Red Dead Redemption’s success has gotten the third quarter off to a fast start, prompting Take-Two to increase its projections for the rest of the fiscal year. The publisher is also coming off a strong second quarter, which saw a 54 percent increase in revenues driven by sales from BioShock 2 and MLB 2K10.

CEO Ben Feder chalked up the publisher’s success to the "successful diversification" of their portfolio, citing Civilization V, NBA 2K11 and the just-announced New Carnival Games as key games for the rest of the year.

Grand Theft Auto IV also continues to do well for Take-Two. Some two years after its release, the sequel has managed to sell more than 17 million units.

Nevertheless, the company still expects to post a loss, albeit narrower than originally thought. With stronger-than-expected revenues, Take-Two expects to post a loss of between 10 and 30 cents per share, compared to the original projection of 40 and 60 cents per share.

With Take-Two chairman Strauss Zelnick reportedly calling Red Dead Redemption an "important new franchise" during the financial results (via G4), it looks like a sequel is very possible.




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