NEWS - Thursday, September 9, 2010

Dead Rising 2: Case Zero Sells 300K in First Week

Dead Rising: Case Zero was nothing if not an experiment in cheap, pre-release DLC. The prologue gave a taste of Dead Rising 2 without repeating content from the full game, and it was priced to move. GamerBytes reports that it paid off in a big way, to the tune of over 300,000 sold in the first week. The report speculates that Capcom could have made over a million in revenue from the downloadable title in its first seven days.
Though Case Zero gives a sampling of Dead Rising 2, it smartly differentiated itself by consisting of entirely separate content, including story beats not found in the main game. Capcom also priced it at a mere $5, which is unheard of for most Xbox Live Arcade games, especially after Microsoft’s yearly Summer of Arcade promotion laid down $15 as the new standard. A $5 price point made the investment small enough for consumers to bite on, and a generally positive reception means most gamers probably weren’t disappointed.

EA is attempting a similar tactic with Dead Space Ignition, the downloadable prequel to Dead Space 2. But we don’t know the price of Ignition, and the gameplay is significantly different from the game proper. With the success of Case Zero, Capcom may have unintentionally set the pre-game DLC price and quality standard in the minds of gamers.



Site Statistics

Registered Members: 43,984
Forum Posts: 725,141
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,448
Member Reviews: 10,339
News Articles: 13,078
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
0 Replies, 12 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
0 Replies, 13 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 61 Views

Post by Nato King
1 Replies, 55 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 109 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 146 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 90 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 103 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 170 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 327 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 209 Views

Post by Nato King
9 Replies, 259 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 242 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 320 Views

Post by BananaMan
5 Replies, 280 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics