NEWS - Monday, September 27, 2010

Activision CEO Claims EA is Struggling.

It’s not often that a CEO of one company offers a full-on critique of a competitor, but that’s essentially what Activision Blizzard CEO Bobby Kotick has done with Electronic Arts. Kotick described in an interview how different Activision’s "core principles" are from EA’s and how that’s led to success for his company while EA has "been struggling for a really long time."
"The core principle of how we run the company is the exact opposite of EA," Kotick told Edge magazine. "EA will buy a developer and then it will become ’EA Florida,’ ’EA Vancouver.’ ’EA New Jersey,’ whatever. We always looked and said, ’You know what? What we like about a developer is that they have a culture, they have an independent vision and that’s what makes them so successful.’ We don’t have an Activision anything -- it’s Treyarch, Infinity Ward, Sledgehammer."

Kotick claimed that these are "unassailable rules of building a publishing company." He also noted that with two exceptions, the original founders of all of Activision’s studios continue to run them today. Some people might claim that Activision forces its studios to pump out games at too high a frequency, though Kotick said in the interview, "I think one of the benefits we have [with] being a big company is that we don’t have the same pressures of, ’Oh, we have to have it out for this particular quarter.’ There’s not a studio at this company that will tell you: ’Activision is forcing us to get the game out.’"

He didn’t seem especially optimistic about the chances of EA turning around and adopting a model more like Activision’s: "[EA’s] DNA isn’t oriented towards that model -- it doesn’t know how to do it, as a culture or as a company, and it never has... Look, EA has a lot of resources, it’s a big company that’s been in business for a long time, maybe it’ll figure it out eventually. But it’s been struggling for a really long time. The most difficult challenge it faces today is: great people don’t really want to work there."

Critics would argue that’s not the case; former Infinity Ward heads Jason West and Vince Zampella founded Respawn Entertainment earlier this year and signed a publishing deal with EA. A number of other studios have also entered into publishing deals with EA through the EA Partners program, which allows developers to remain independent, some examples being Crytek with the Crysis series, Epic Games with Bulletstorm, and Harmonix with the Rock Band series.

Continuing his thought about developers not wanting to work for EA, Kotick added, "It’s like, if you have no other option, you might consider them. They have some... the team that makes Madden is a really great team, it’s been able to manage, capture and keep some good people. But we have no shortage of opportunity to recruit out of EA -- that’s their biggest challenge: its stock options have no value. It’s lost its way. And until it has success, and hits, and gets that enthusiasm back for the company, it’s going to have a struggle getting really talented people, which is going to translate into less-than-great games."

It should be interesting to see if EA’s CEO, John Riccitiello, or any other EA executive, decides to respond to what Kotick has asserted. Whether or not anyone does, what do you think of what Kotick has said about EA?



Site Statistics

Registered Members: 44,708
Forum Posts: 725,813
Xbox One Titles: 1,342
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,731
Member Reviews: 10,339
News Articles: 14,570
Screenshots: 31,573
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
1 Replies, 85 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 408 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 284 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 424 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 730 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 704 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 963 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 659 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 705 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 996 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1137 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1386 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1187 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1535 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1946 Views

© 2000-2018 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics