NEWS - Tuesday, November 16, 2010

Kinect sales surpass 1M mark

Kinect Sales Reach 1.1m Units Worldwide (Updated)
by Brett Walton for

With ten days of release in the Americas and four days of release across Europe, VGChartz estimates that around 1.3 million (see edit at the end of the article for updated figures) Kinect sensors have now been sold-through to consumers worldwide representing around $250m in worldwide revenue. Breaking this down by region - 950,000 Kinect sensors have been sold in the Americas, 130,000 in the UK and around 200,000 across the rest of Europe.

The top-selling software (after Kinect Adventures which is bundled 1:1 with Kinect sensors) is Kinect Sports with around 440,000 units sold worldwide (attaching to around 1/3 of all Kinect sensors sold), Dance Central on nearly 200,000 units worldwide, Kinectimals on 110,000 units worldwide and Fighters Uncaged and MotionSports both on around 100,000 units worldwide. Overall around 2.5 million units of Kinect software have been sold including the bundled Kinect Adventures.

Stay tuned to VGChartz for more Kinect sales data and also a direct comparison with Move and Wii launches.

Edit - Microsoft has just announced 10 day worldwide sell-through of "over 1m units" which would suggest that our 1.3m estimate is 150-200k too high given the language of the release (1.2, 1.3m would be enough over 1m to be more specific in my opinion). Seems like our original 3 day estimate for the Americas (we had since adjusted up for this report) was pretty close despite Greenberg’s Twitter comments.

Our current estimates (adjusting in the Americas for the Microsoft announcement) are as follows:

Wk1 - 550,021 (vs 475,000 that we estimated last week and were strongly criticised for)
Wk2 - 250,553

Wk1 - 327,526

Total to date - 1.13m


The full Microsoft press release is given below:

REDMOND, Wash. - Nov. 15, 2010 - Microsoft Corp. today announced it has sold 1 million Kinect for Xbox 360 units worldwide in 10 days and is on pace to hit 5 million by the end of the year. The announcement comes a week before the biggest selling day of the year, Black Friday, and in the wake of increasing momentum for Xbox 360, which led U.S. video game console sales for the past four months.

"We are appreciative of the response we have seen from consumers that has culminated in sales of more than 1 million units in the first 10 days on the market for Kinect for Xbox 360," said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. "This is a great start to the holiday season, and we will continue to work with our retailer partners to keep pace with high demand and deliver against our plan to sell more than 5 million Kinect sensors worldwide by the end of this year."

Before the Kinect launch, Microsoft raised its worldwide sales forecast from 3 million to 5 million sensors sold by year-end. Kinect launched in North America on Nov. 4, followed by Europe on Nov. 10, and will land next in Asia (Nov. 18) and Japan (Nov. 20). By this holiday, controller-free games and entertainment will reach more than 60,000 retailers in 38 countries with up to 17 Kinect games available.

"We have seen tremendous excitement from customers for Kinect for Xbox 360," said Chris Homeister, senior vice president and general manager of the home entertainment group at Best Buy. "There were lines of customers at our stores all over the country on the night of the Kinect launch, and thousands more are trying it for themselves in our stores every day. It’s no surprise Microsoft has already surpassed 1 million units sold, and we expect Kinect to be one of the must-have gifts at Best Buy this holiday."

For Xbox 360 consumers worldwide, Kinect provides a unique and exciting way to access and interact with entertainment. With just the wave of a hand or the sound of a voice, consumers can play games, stream music, watch HD movies and live ESPN sporting events, and engage in video chat.

Microsoft also recently announced that the more than 25 million Xbox LIVE members have spent more than 1 billion hours on the service a month, an average of over 40 hours per member. In addition to Xbox 360 console momentum, and the ever-expanding service and content library of Xbox LIVE, Microsoft released franchise games such as "Halo: Reach" and "Fable III" to hordes of devoted fans this fall, as well as announcing that Xbox 360 will be the first console to launch add-on content for all "Call of Duty" titles through 2012, helping drive industry software sales. With Xbox 360, Kinect and Xbox LIVE, Microsoft is proving to be a leading gaming and social entertainment service in the living room and the industry this holiday.




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