NEWS - Wednesday, December 1, 2010

EA Exec Claims Movie-Game Business is Falling

Electronic Arts is moving in a very different direction than it used to as it tries to focus more on original IP and less on licensed-based games. Not only does it see more potential in original IPs, but EA Games president Frank Gibeau believes that "the movie-game business is falling apart."
Speaking in an interview with Develop, Gibeau explained the motivation behind dropping the James Bond license: "We dumped that licence because we felt like we needed to own more intellectual property, and we don’t like where James Bond is going with all the creative limitations on it. The percentage royalties you have to pay the licensors are going the wrong way for publishers. The margins are being squeezed. And, to top it all off, the movie-game business is falling apart.

"Considering the total amount of money we have to spend on those types of James Bond games, and the total amount of man-hours we had to put into them, we thought, ’Hell, let’s work on our own IP.’ The guys who made James Bond games for us, well yeah, they went on and made Dead Space.

"And look where we are now; what would you rather publish, retail and play -- the latest James Bond or Dead Space 2?"

Some people might claim Gibeau is simply trying to make EA’s decision to move away from licensed-based games look better by insinuating that aspect of the business isn’t doing well. But he was also critical of both Mirror’s Edge and Dead Space, making it clear that going with an original IP isn’t a guaranteed recipe for success.

"Well both of those games had some degree of success but they didn’t quite meet our expectations, for sure," he explained. "I think the reasons why, in both cases, are very different. What I learned from Mirror’s Edge is that you have to execute, you have to spend more time on a game to ensure it’s polished, and you need to have the depth and persistence of an online game. First-person parkour across buildings is fun, but to be blunt, Mirror’s Edge’s execution fell short."

Gibeau also mentioned the lack of multiplayer in both games hurt, but offered up a reassurance that EA will continue moving forward with those IPs. "But one thing I will say is that we won’t give up on those IPs," he said. "A new idea obviously has a lot of risk attached to it, but if you get it all right it can be huge." That’s not much of a surprise given how much support has been shown for Dead Space, but it’s nice to once again hear some reassurance that EA continues to believe in Mirror’s Edge.



Site Statistics

Registered Members: 43,984
Forum Posts: 725,141
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,448
Member Reviews: 10,339
News Articles: 13,078
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One Edition Limitee Borderlands The Handsome Collection
Post by oryanphine
0 Replies, 15 Views

Xbox One Edition Limitee et controllers
Post by oryanphine
0 Replies, 16 Views

GOW 4 Horde Credit and XP Earn Rate Updates
Post by Nato King
1 Replies, 61 Views

Post by Nato King
1 Replies, 56 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 109 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 146 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 90 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 103 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 170 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 327 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 209 Views

Post by Nato King
9 Replies, 259 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 242 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 320 Views

Post by BananaMan
5 Replies, 281 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics