Battlefield 3 Campaign to last 12 Hours
An interview with DICE general manager Karl Magnus Troddeson at EAs pre-GDC showcase, published by games.on.net, mentions the figure.
"Naturally we want to introduce more people to our franchise" said Troddeson.
"A lot of people dont want to jump straight into multiplayer. They want to feel around a bit and theyre ready to move over to online. The hardcore online people, they dont care, theyre just straight in.
"Maybe they dont even touch the campaign. But we want to get more people in, invite more people into the franchise. Thats one of the main reasons why we have this different part of the game."
Just a heads up: DICE launch the third BF3 gameplay video Click Here.
Battlefield 3 launches this fall for PS3, 360 and PC.