NEWS - Thursday, March 31, 2011

NASCAR Races Back Onto Consoles

SANTA MONICA, CA - MARCH 29, 2011 - NASCAR racing is back in the hands of the fans with the release of NASCAR The Game 2011. Activision Publishing, Inc (Nasdaq: ATVI) and leading independent developer Eutechnyx today announced the release of NASCAR The Game 2011 for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system. NASCAR The Game 2011 captures the thrill and spectacle of NASCAR with a complete field of 43 cars and drivers, 23 authentic tracks, full damage modeling, realistic wrecks, pit stops and truly authentic details from pre-race flyovers to victory spinouts.

Players now have full access to renowned NASCAR drivers like Dale Earnhardt Jr., Denny Hamlin, Joey Logano, Mark Martin, Danica Patrick, Tony Stewart and 2011 Daytona 500 champion Trevor Bayne. Fans also have the ability to create their own driver, embarking on a career that will gain sponsors, endorsements, friends and foes. The driving style of each driver has been meticulously recreated and the game factors in point standings, past encounters and team affiliations as players progress through to the NASCAR Sprint Cup Series Championship.

On the track, rivalries flare as players draft, bump and rub at incredible speeds. Additionally, high impact crashes, collisions and debris must be navigated with split second decisions to achieve glory at the checkered flag. There is also split screen two player action and 16-player online racing* for the ultimate challenge against friends. Customizable options and settings make NASCAR The Game 2011 the most accessible racing game available for fans of every skill level.

"This game embodies the spirit of our sport, along with the intensity and pure excitement of racing upwards of 200 mph. Aside from being on the track, this gameplay is the best way for fans to get an unprecedented, realistic NASCAR experience," commented Blake Davison, vice president, licensing and consumer products at NASCAR.

"We’ve been able to incorporate awesome NASCAR elements that will help rookies and pros alike make every race a high-octane adventure," said Ed Martin, Executive Vice President at Eutechnyx. David Oxford, Executive Vice President at Activision Publishing, added, "Any motorsports enthusiast or fan of racing games will thoroughly enjoy NASCAR The Game 2011 - the speed, rush, tension, excitement and energy of the sport is an experience unlike any other."

Exclusive paint schemes and garage signage have been integrated and are available by retrieving unlock codes at or A partnership with Sprint brings enhanced game replays, a special unlockable Sprint decal pack and even Miss Sprint Cup into the game. Additional game content, video and special features can be found at and on Sprint NASCAR’s mobile app and website.

NASCAR The Game 2011 is available now on Xbox 360 and PlayStation®3 system for $59.99 MSRP and on the WiiTM System from Nintendo later this Spring for $49.99 MSRP. It is rated E for Everyone by the ESRB. For more information visit or follow the game on Twitter @NASCARTheGame or on Facebook.




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