NEWS - Thursday, March 31, 2011


Sky signs Xbox for product placement

The platform’s most popular controller-free game will appear today in the pre-title sequence of Sky 1 HD’s sports panel show, A League Of Their Own.

The sequence, co-produced by CPL Productions, features stars of the show preparing to go on-air while members of the studio audience prepare for the show backstage by playing Kinect Sports.

The deal was negotiated by Microsoft’s media agency, Universal McCann, which was also responsible for Xbox 360’s series sponsorship. Xbox also sponsors the second series of Sky1’s Got To Dance.

Earlier this month, Sky signed its first product placement deal with TRESemme haircare, as part of its sponsorship of the upcoming British and Irish versions of Next Top Model, in a deal brokered by Carat.

 

Read more

 


Source: http://www.campaignlive.co.uk/

Comments

Site Statistics

Registered Members: 44,318
Forum Posts: 725,652
Xbox One Titles: 1,071
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,642
Member Reviews: 10,339
News Articles: 14,069
Screenshots: 30,706
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 313 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 366 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
2 Replies, 598 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 450 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 595 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 414 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 695 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 404 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 998 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 768 Views

Manette Xbox 360 Gamestop Radioactive
Post by oryanphine
1 Replies, 1084 Views

Xbox One Moratl Kombat X sur Ebay
Post by oryanphine
0 Replies, 1044 Views

Console Xbox 360 et faceplate Xbox 360 in package blue
Post by oryanphine
0 Replies, 1000 Views

Seagate Fanfest External Drive Scorpio
Post by oryanphine
2 Replies, 1357 Views

Ultimate Game Face
Post by oryanphine
3 Replies, 1240 Views

© 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics