NEWS - Thursday, July 28, 2011

MX Vs. ATV Alive DLC experiment was epic fail

In an attempt to "take some of our learnings from the free-to-play market and apply them to the console world", THQ released the off road racer at the budget price of $39.99, with less content on the disc than you’d expect in a full-price title, but placing a bigger focus on regular and substantial paid DLC packs that would allow players to selectively purchase the elements of the game they wanted.

But Farrell said in a recent earnings call that while the reduced entry price "gave us good acceleration of sales, it just wasn’t enough to drive the installed base to what we wanted to do".

Ignoring factors such as the poor reviews for the game (63 and 62-out-of-100 Metacritic averages on Xbox and PS3 respectively), Farrell deemed the pricing structure a failure. "Our takeaway there is it’s not a great model in the console market because with the high fixed cost of goods in the current console model, you can’t get the price point low enough to drive that installed base for the client out there to drive the DLC."

We thought the idea was (and still is) an interesting one - just poorly executed. The game, to start with, just wasn’t good enough; the on-disc content was overly minimal to point of it feeling like a rip off despite the slightly lower price tag.

But the thought of being able to pay for the parts of a game you want and leave out the parts you don’t is appealing. We’d be interested to see how this build-it-yourself structure would work with a more desirable franchise - like Call of Duty, for example - and with a starting package that warrants the entry price tag and better-timed, more substantial DLC releases that truly allow gamers to craft the game they want.

Click to view larger image



Site Statistics

Registered Members: 43,982
Forum Posts: 725,137
Xbox One Titles: 655
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,447
Member Reviews: 10,339
News Articles: 13,074
Screenshots: 28,839
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Post by Nato King
1 Replies, 29 Views

Red Dead Redemption 2 releasing Fall 2017
Post by Nato King
5 Replies, 83 Views

Xbox One S Protoype Zebra
Post by oryanphine
3 Replies, 116 Views

Xbox One South Korea Edition Limitee Mother Pearl
Post by oryanphine
1 Replies, 73 Views

Xbox One Official China Edition limitee Lunar New Year Monkey 2016
Post by oryanphine
2 Replies, 82 Views

Xbox Play Anywhere Set up.
Post by Nato King
6 Replies, 145 Views

CONTEST! Win a copy of Worms W.M.D.!
Post by Variation-XBA
9 Replies, 290 Views

The Gears of War 4 Live Broadcast Airs Today
Post by Nato King
7 Replies, 198 Views

Post by Nato King
9 Replies, 245 Views

Spoiler: First 12mintues of Battlefield 1
Post by Nato King
9 Replies, 221 Views

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 308 Views

Post by BananaMan
5 Replies, 255 Views

Post by Nato King
7 Replies, 254 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 1121 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 242 Views

© 2000-2016 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics