UFC now with EA
In a striking blow EA has announced that they have signed a multi year, multi title agreement with the UFC. This shows a few things, not only that the UFC will have a bigger budget and more resources at its disposal, but that THQ has been hit hard. I guess when you cant produce a good competition, just open your wallet and buy your competition outright. A tip of my hat to you EA, nice move.
Source: EA E3 press conference