NEWS - Tuesday, September 18, 2001


Activision and Quiksilver announce

Tony Hawk’s Pro Skater and Kelly Slater’s Pro Surfer will feature a Quiksilver promotional tie-in.

Activision and Quicksilver, a manufacturer of lifestyles apparel, have announced a strategic alliance that will lead to the cross-promotion of Activision’s Tony Hawk’s Pro Skater and Kelly Slater Pro Surfer franchises through retail, clothing, promotional, and in-game sponsorships. The comarketing partnership will be launched in November with the release of Tony Hawk’s Pro Skater 2x for the Microsoft Xbox and Tony Hawk’s Pro Skater 3 for the Sony PlayStation 2. As part of the agreement, Activision will have the opportunity to distribute its O2-branded games through skateboarding- and surfing-related retailers.

Click here to all about it.
Source: http://www.gamespot.com/

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