NEWS - Wednesday, November 20, 2013

Future Shop stores opening at midnight for launch of Xbox One

(Burnaby, BC) November 19 – Celebrating Xbox’s biggest launch in history, Future Shop is opening more than 100 store locations across Canada at midnight on Thursday night to get the Xbox One into the hands of anxiously awaiting gamers. All Future Shop stores except for locations in Quebec and Sudbury are opening at midnight. A minimum of 20 unreserved consoles will be available for sale at every midnight location.

Carrying on the launch day excitement, every Future Shop store in Canada – including Quebec and Sudbury – are opening early at 8:00 a.m. to sell the console, games and accessories. Fifteen unreserved consoles will be available at every store when the doors open Friday.

Xbox One giveaway at every Future Shop store

One Xbox One console will be given away at each store’s opening – 11:45 p.m. for locations opening at midnight; 7:45 a.m. for stores in Quebec and Sudbury. Giveaways will be conducted by random draw.

Midnight opening at Future Shop’s downtown Toronto store

Toronto gamers are in for a party commemorating the arrival of Xbox One at Future Shop’s flagship downtown store. A live DJ, advance game play on the Xbox One, gamer’s grub, giveaways and more. This store will have 250 unreserved consoles available for purchase.

When: Thursday, November 21, 2013

            9:00 p.m.  – 1:00 a.m. EST


Where: Future Shop, 325 Yonge St. (at Dundas St.), Toronto

Photo and video opportunities:

  • Hundreds of excited customers lining up at their local Future Shop to buy the new Xbox One
  • Customers playing the Xbox One
  • First Xbox One sold in Toronto
  • Consoles, games and accessories stacked for sale, and later flying off the shelves inside Future Shop after 12 midnight

About Xbox One

Xbox One is the ultimate all-in-one entertainment system that introduces a new world of gaming, music, live TV, moves, sports, apps and Skype that can be all personalized to users’ interests and accessible by voice. Officially launching on Friday, November 22 at Future Shop stores across Canada, Xbox One retails for $499.99.

For more information, visit



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