NEWS - Thursday, May 12, 2016
eSports Network Unveiled by Activision Blizzard
A bit of non-game but gaming industry news for you folks out there.
At the 2016 IAB Digital Content NewFronts, Activision Blizzard Media Networks (ABMN) announced the launch of new content, broadcast experiences and distribution partnerships for its MLG.tv streaming platform.
MLG.tv debuted its Enhanced Viewing Experience (EVE) at the event, a High-Definition video stream with a built-in algorithmic system that provides viewers with match statistics, up-to-the-minute leaderboards, and situational insights based on the competition they are watching.
Steve Bornstein, Chairman of Activision Blizzard Media Networks and Former CEO of ESPN took the stage to introduce the network’s host, veteran broadcaster and retired professional gamer Chris Puckett. As host of MLG.tv’s daily ESR broadcast, Puckett will be producing up-to-the-minute premium highlights, interviews and news segments for a new generation of sports fan.
ABMN will launch this content and more during the MLG Anaheim Open, a two-day Call of Duty®: Black Ops III tournament set to kick off on June 10, 2016. The MLG Anaheim Open will also be the inaugural event as part of a deeper collaboration with Facebook. The collaboration will allow MLG.tv to broadcast live competitions and deliver ESR content to the 1.6 billion people on Facebook.
Source: Press Release
