NEWS - Friday, November 17, 2000


Marketing Team for the Xbox

MCV has reported that Microsoft is just about finished working on the Xbox marketing team. A top brand consultancy and more in-house staff were hired this week. While being hired they were ask to request final pitches from PR and ad agencies. The names of these PR and ad agencies will soon be announced. Microsoft’s current PR partner August.One has been dropped.

The Xbox will get it’s global brand positioning with help of Happy Dog. This agency was started earlier this year and was founded by Nick Jankel-Elliott and Scott Walker,they have already worked with Sony, Nintendo, BskyB and One2One.

The UK marketing manager for Xbox will be Joe Chetcuti and Tina Hicks will receive the position of Xbox and PC games marketing manager.
Source: http://www.mcvuk.net/

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