NEWS - Monday, September 18, 2017

NBA 2K Partners with Nike Connect for Interactive Experience

Seems that 2K is trying to provide gamers with incentive to look outside the world of NBA 2K18 to add some interacitve experiences that can reward them in-game.

2K has announced a partnership with Nike’s new NikeConnect – an unlock to real-time, personalized experiences activated through the combination of the jersey, a smartphone and the NikeConnect app.

The  technology represents the first time that premium NBA content can be accessed through interaction with apparel. By simply tapping an NBA jersey with the NikeConnect app, NBA 2K18 fans can now reap the rewards in-game with free MyTEAM cards and random MyPLAYER boosts.
Here’s a quick step-by-step guide to using the Nike NBA jersey with NikeConnect and NBA 2K18:

  1. Get the all-new Nike NBA jersey with NikeConnect at a retailer near you.
  2. Download the NikeConnect app, available for iOS 11 and Android.
  3. Tap your smartphone on the tag at the bottom of your Nike NBA jersey.
  4. Unlock exclusive NBA 2K18 offers!

Check out the inforgraphic below for a quick snapshot of what you can do:

Source: Press Release


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