Tale of the TapeInternet surfers flocked in late October to Xbox.com according to a new survey.
Xbox.com drew 589,000 unique visitors to the site during the week ended Oct. 28, soaring 71 percent from the previous week, according to Internet audience measurement service Nielsen//NetRatings.
At-home surfers accessed more than 5 million pages on the site, more than double the 2.4 million page views in the previous week. Males comprised 65 percent of the sites audience, NetRatings said. Surfers spent more than 5 minutes at the site, with three-quarters of the visitors clicking on the page featuring the Taco Bell-Xbox Instant Win Sweepstakes.
Meanwhile, PlayStation.com attracted 113,000 unique visitors in the week ended Oct. 28, up 64 percent from 69,000 visitors in the prior week. Nintendo new GameCube console, featured at NintendoGameCube.com, will launch on Nov. 18.
"The number, variety and type of games offered by the various video game systems are critical to the success of the systems themselves," said Jarvis Mak, senior Internet analyst for NetRatings. "With the holiday season right around the corner, game console Web sites are playing a critical role in marketing new game titles and releases to consumers."