NEWS - Sunday, November 4, 2001

MIcrosoft Explores New Territory

Deep in the wine cellar of the Hotel de Paris in Monte Carlo one evening last month, two dozen of Europe’s top video game publishers, along with some American rivals, gathered to toast the Xbox, the newest machine that will run their games. Surrounded by Napoleonic vintages, they dined at the invitation of the game’s creator, the Microsoft Corporation, which stands little chance of succeeding in the $20 billion market without their games to propel sales.

One American, Sherry McKenna, who had migrated from the film business to Oddworld Inhabitants, a small development studio in California, typified what they had at stake. Oddworld had scrapped plans to make its next game for Sony’s PlayStation2 in favor of the Xbox, tying its future to Microsoft’s success in video games. She has doubts, though, about Microsoft’s marketing approach.

The Xbox, which goes on sale in North America on Nov. 15, backed by a $500 million marketing budget, is Microsoft’s first console and its most ambitious effort yet to conquer the living room in the same way it did the office. Packing the power of a high-end personal computer, the Xbox will challenge both PlayStation2 and Nintendo’s coming GameCube with a top-notch graphics chip and a high-speed Internet port. Microsoft is willing to lose as much as $100 on each $300 box to lay a foundation for other consumer devices and to head off the advances of Sony, which has a head start of 20 million systems worldwide, analysts say.

To read the rest of the story, Click Here


Site Statistics

Registered Members: 44,510
Forum Posts: 725,766
Xbox One Titles: 1,177
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,675
Member Reviews: 10,339
News Articles: 14,306
Screenshots: 30,998
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

See News Archives

Community Forum Activity

Xbox One X World of tanks
Post by oryanphine
2 Replies, 248 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
6 Replies, 391 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 443 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 666 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 768 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 633 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 486 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 746 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 787 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
5 Replies, 901 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 1020 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 1512 Views

Xbox One Assassins Creed Origins
Post by oryanphine
2 Replies, 1291 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
4 Replies, 1627 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
5 Replies, 1797 Views

© 2000-2018 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics