NEWS - Sunday, November 4, 2001


MIcrosoft Explores New Territory

Deep in the wine cellar of the Hotel de Paris in Monte Carlo one evening last month, two dozen of Europe’s top video game publishers, along with some American rivals, gathered to toast the Xbox, the newest machine that will run their games. Surrounded by Napoleonic vintages, they dined at the invitation of the game’s creator, the Microsoft Corporation, which stands little chance of succeeding in the $20 billion market without their games to propel sales.

One American, Sherry McKenna, who had migrated from the film business to Oddworld Inhabitants, a small development studio in California, typified what they had at stake. Oddworld had scrapped plans to make its next game for Sony’s PlayStation2 in favor of the Xbox, tying its future to Microsoft’s success in video games. She has doubts, though, about Microsoft’s marketing approach.

The Xbox, which goes on sale in North America on Nov. 15, backed by a $500 million marketing budget, is Microsoft’s first console and its most ambitious effort yet to conquer the living room in the same way it did the office. Packing the power of a high-end personal computer, the Xbox will challenge both PlayStation2 and Nintendo’s coming GameCube with a top-notch graphics chip and a high-speed Internet port. Microsoft is willing to lose as much as $100 on each $300 box to lay a foundation for other consumer devices and to head off the advances of Sony, which has a head start of 20 million systems worldwide, analysts say.

To read the rest of the story, Click Here
Source: http://dailynews.yahoo.com/

Comments

Site Statistics

Registered Members: 43,969
Forum Posts: 725,034
Xbox One Titles: 630
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,431
Member Reviews: 10,339
News Articles: 13,027
Screenshots: 28,654
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Firewatch
Post by BananaMan
0 Replies, 19 Views

Smite
Post by Nato King
4 Replies, 50 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 506 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 93 Views

Video - Destiny: Rise of Iron
Post by Variation-XBA
0 Replies, 87 Views

Interview: Kevin Carthew - Creative Director of Team17
Post by Variation-XBA
0 Replies, 66 Views

XboxAddict Gaming Club
Post by Symmetric-XBA
10 Replies, 263 Views

Article: The Art of Deus Ex Universe Artbook
Post by Variation-XBA
0 Replies, 151 Views

Call of Duty: Infinite Warfare Preview
Post by Variation-XBA
0 Replies, 174 Views

Halo Bluetooth Speaker - YES PLEASE
Post by TheOutcast-XBA
6 Replies, 377 Views

Titanfall 2 Pre Alpha Tech Test Impressions
Post by Variation-XBA
1 Replies, 312 Views

Les jeux par abonnement
Post by oryanphine
0 Replies, 294 Views

In Preparation For Horizon 3!
Post by Creeping Judas
7 Replies, 343 Views

Sword Coast Legends - A Hidden Gem
Post by Creeping Judas
3 Replies, 362 Views

Xbox Design Lab: A Neat Way To Make Xbox One Gaming Personal
Post by Variation-XBA
1 Replies, 308 Views

© 2000-2016 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics