NEWS - Wednesday, November 21, 2001


Xbox Rings Up Big Sales

Xbox Rings Up Big Sales for Retailers as Holiday Shopping Season Opens

REDMOND, Wash. - Nov. 21, 2001 - Cash registers are ringing in response to unprecedented demand for the much-anticipated Xbox™ video game system from Microsoft Corp. Thousands of gamers lined up at stores across the country beginning Thursday, Nov. 15, to be among the first to purchase Xbox, resulting in a near sellout in its first day at retail. Early reports also show a huge demand for games and accessories, with most customers leaving stores not only with an Xbox, but with more than three games and accessories. Top-selling games include "Halo™," "Project Gotham Racing™," "NFL™ Fever 2002" and "Oddworld: Munch’s Oddysee™" from Microsoft® Game Studios; "Madden™ NFL 2002" from Electronic Arts; and Tecmo’s "Dead or Alive 3™," an Xbox exclusive.

"The Xbox launch was the best launch I have ever been a part of, and that goes all the way back to launches like that of Nintendo Entertainment System, Super NES, 3DO and Atari," said Dan DeMatteo, president of Gamestop Inc. "It was the first time in recent memory we didn’t have to air-ship product to meet the launch date. The momentum continues even after launch. We continue to sell everything we can get."

The launch smashed many retailers’ single-day sales records. According to Peter Roithmayr, vice president of merchandising at Electronics Boutique, "It (the Xbox launch) was incredible. We had the single largest sales day in Electronics Boutique history Nov. 15. This was a record we thought would take forever to be broken. We have seen a very strong software and accessory attach beyond the first day of sales. Product continues to ship from Microsoft on a very timely basis, and consumers are obviously pleased." Microsoft’s replenishment strategy is ensuring that more than 100,000 consoles are shipped to stores every week through the holidays. Microsoft is on track to greatly exceed this number in advance of the Thanksgiving weekend, the busiest shopping time of the year. By the end of the holiday season, Microsoft will have shipped between 1 million and 1.5 million Xbox units to North America.

"I’m excited to finally see Xbox in the hands of gamers," said John O’Rourke, director of sales and marketing for Xbox at Microsoft. "I’ve always known that Xbox is the best game console ever, but after playing games with people at launch, I see that gamers also recognize the amazing power and intense fun that only Xbox can offer."

Toys R Us Inc. Vice President World Manager Wayne Yodzio echoed the enthusiasm of many retailers. "Launch has been excellent. We are still selling software and accessories, even after we continue to sell every console unit we get. Consumers are coming back and buying significant quantities of ’Dead or Alive 3,’ ’NFL Fever 2002’ and ’Halo.’"

Word-of-mouth recommendations and stellar reviews are driving gamers to the great games available on Xbox, including "Halo," which earned the highest accolades from Electronic Gaming Monthly, securing a rating of 10 from all reviewers.

Nineteen Xbox titles are currently available for sale, with more than 30 titles expected to be on sale by the end of the holidays, including "Amped: Freestyle Snowboarding™," "Azurik: Rise of Perathia™" and "Nightcaster™" from Microsoft Game Studios; "WWF® Raw" from THQ Inc.; and "Star Wars® Starfighter™ Special Edition" and "Star Wars® Obi-Wan™" from LucasArts Entertainment Company.
Source: http://www.xbox.com/

Comments

Site Statistics

Registered Members: 43,969
Forum Posts: 725,026
Xbox One Titles: 629
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,430
Member Reviews: 10,339
News Articles: 13,022
Screenshots: 28,654
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Smite
Post by Nato King
0 Replies, 0 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 458 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 90 Views

Video - Destiny: Rise of Iron
Post by Variation-XBA
0 Replies, 80 Views

Interview: Kevin Carthew - Creative Director of Team17
Post by Variation-XBA
0 Replies, 64 Views

XboxAddict Gaming Club
Post by Symmetric-XBA
10 Replies, 257 Views

Article: The Art of Deus Ex Universe Artbook
Post by Variation-XBA
0 Replies, 147 Views

Call of Duty: Infinite Warfare Preview
Post by Variation-XBA
0 Replies, 164 Views

Halo Bluetooth Speaker - YES PLEASE
Post by TheOutcast-XBA
6 Replies, 375 Views

Titanfall 2 Pre Alpha Tech Test Impressions
Post by Variation-XBA
1 Replies, 309 Views

Les jeux par abonnement
Post by oryanphine
0 Replies, 290 Views

In Preparation For Horizon 3!
Post by Creeping Judas
7 Replies, 335 Views

Sword Coast Legends - A Hidden Gem
Post by Creeping Judas
3 Replies, 357 Views

Xbox Design Lab: A Neat Way To Make Xbox One Gaming Personal
Post by Variation-XBA
1 Replies, 308 Views

Xbox One S - I will indeed buy one
Post by TheOutcast-XBA
12 Replies, 554 Views

© 2000-2016 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics