NEWS - Thursday, November 29, 2001


Broader Concept for Xbox

Microsoft Corp.’s Xbox video game console is part of a ``broader concept’’, the software giant’s Chief Executive Steve Ballmer said on Thursday, hinting at an oft-guessed at strategy by the company to turn the machine into a wired entertainment hub.

Microsoft originally intended to pitch an all-in-one device that could handle games, interactive TV and computer functions, but that concept was slapped down by software makers, Ballmer told analysts at an investment conference in Phoenix, Arizona.

``We went and said, hey, we have some ideas for an all-purpose box, kind of a PC, kind of a video game machine, kind of a set-top box. You know what they said? They said ’Get outta Dodge, we’re not going to write software for that thing’,’’ Ballmer said.

``We came back a year later and we said okay, we’re going to start by doing the world’s greatest video game machine, and they said okay, let’s talk,’’ Ballmer said.

Microsoft launched the Xbox two weeks ago as its first foray into the $20 billion global video game industry. The device will butt heads with Sony Corp’s PlayStation 2 console and Nintendo Co. Ltd.’s new GameCube.

The Redmond, Washington-based company has touted the Xbox’s impressive hardware and gaming abilities, but executives have kept mum about possible future uses for the device, which with its 8-gigabyte hard drive and built-in port for fast Internet connections could be used to pipe music, movies and other content into living rooms.

Ballmer said there was a larger agenda for the Xbox than just games, but he gave no details.

``We know we have to succeed but there is a broader concept there that we will pursue at some point,’’ Ballmer said. ``You can say, is it the end of the road or is there a bigger play? And the answer is yeah, there’s a bigger play we hope to get over time.’’
Source: http://www.yahoo.com/

Comments

Site Statistics

Registered Members: 49,125
Forum Posts: 725,920
Xbox One Titles: 2,912
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,045
Member Reviews: 10,339
News Articles: 15,652
Screenshots: 34,240
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Watch Dogs: Legion
Post by Nato King
0 Replies, 2119 Views

Xbox Series X or S
Post by Nato King
4 Replies, 2672 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 2613 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 6570 Views

Xbox one no signal
Post by debrartin
0 Replies, 28082 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 28450 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 24438 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 42173 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 23731 Views

Squad Up
Post by samslophead
0 Replies, 50858 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 53411 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 89124 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 61405 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 75439 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 19370 Views

© 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics