NEWS - Tuesday, December 4, 2001

Xbox Outsells Other Consoles


Attach Rate for Xbox Launch Is Highest Ever; Weekly Shipments of Xbox Systems Ensures Strong Sales Through Holiday Season

REDMOND, Wash. - Dec. 4, 2001 - The Xbox™ video game system from Microsoft Corp. had the best-selling video game console launch on record after two weeks of sales, according to The NPD Group Inc., the definitive source for sales and market data on the video game industry.

"The data clearly show that Xbox is off to a torrid start," said Robbie Bach, chief Xbox officer at Microsoft. "Xbox sold out as soon as we launched, and we’re selling systems as fast as we can produce them. More than 100,000 units a week are being delivered to retailers, so game players are likely to find Xbox systems throughout the holiday season. With one of the best launch lineups ever, I understand why Xbox is the most sought-after gift for the holiday."

Most importantly, Xbox purchasers can’t get enough of the Xbox launch games. According to The NPD Group, gamers are buying 2.4 Xbox games with every Xbox, resulting in the highest game attach rate ever recorded for a console at launch. Sony Computer Entertainment America Inc. sold 1.9 games with every PlayStation 2 during the first two weeks of its launch last year, and Nintendo Company Ltd. has sold 1.9 games with every GameCube to date.

Microsoft’s "Halo™" was the best-selling launch title according to actual NPD data, beating "Luigi’s Mansion," the top-selling GameCube game. "Halo," the critically acclaimed sci-fi action game, also recently received a 10 out of 10 rating from the editors at Electronic Gaming Monthly magazine. Sales are also very strong for Microsoft "Project Gotham Racing™," "NFL™ Fever 2002," and third-party games such as "Dead or Alive 3™" from Tecmo, "Madden NFL™ 2002" from Electronic Arts and "Tony Hawk’s Pro Skater™ 2x" from Activision Inc.

"There’s no doubt that Xbox has some of the most popular games for the holiday," said Ed Fries, vice president of Microsoft Game Studios. "Whether you crave action, sports, racing or fighting games, Xbox has killer games in every category."


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