NEWS - Tuesday, January 15, 2002


Microsoft May Do Production in Asia

Microsoft Corp. said on Tuesday it was looking for a production base in Asia to manufacture its Xbox (news - web sites) game console for the Japanese market.

Hirohisa Ohura, managing director of Microsoft Japan, told Reuters in an interview that the consoles will initially be shipped to Japan from Mexico, but that the company may need a production base in the region if demand picks up.

"We are looking for a production base in Asia. At some point, production in Hungary and Mexico would become insufficient," Ohura said.

Microsoft, which is scheduled to roll out the console in Japan on February 22, has outsourced Xbox production for the North America and European markets to Flextronics International Ltd. under a contract that analysts have said is worth $1 billion a year.

Microsoft has set a target of shipping 4.5 million to six million Xboxes worldwide by the end of the fiscal year in June.

Ohura was tight-lipped about Japan shipment targets and on how many consoles will be available on the launch day, but industry analysts expect initial shipments to be around 300,000 units. With a price tag of 34,800 yen ($264), steeper than its rivals, and a lack of attractive software titles, analysts said Xbox may face a hard time tapping into the Japanese market, the home ground of Sony Corp (news - web sites)’s PlayStation 2 (news - web sites) and Nintendo (news - web sites) Co Ltd.’s GameCube. The PlayStation 2 costs 29,800 yen after a 15 percent price cut in late November, while the GameCube, which debuted here in September, sells for 25,000 yen.

Microsoft has said that it will first target avid game users between 18 and 35 years old and then expand the user base.

Ohura stressed the importance of introducing exclusive software titles and also said that Microsoft may acquire small software development firms.

"If we could find small, good developers with talented people, we would like to purchase them," he said.

In June last year, Microsoft bought Chicago-based Bungie Software Products Corp, an independent developer of computer and video games.
Source: http://www.yahoo.com/

Comments

Site Statistics

Registered Members: 44,939
Forum Posts: 725,842
Xbox One Titles: 1,566
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,794
Member Reviews: 10,339
News Articles: 14,910
Screenshots: 32,093
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 475 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 513 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 1045 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 955 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 1084 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 1397 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 1204 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 1225 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 1003 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 1375 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1820 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 1391 Views

Is anything happening in XBox One land?
Post by DJ tx
8 Replies, 2410 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 1201 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 1278 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics