NEWS - Wednesday, January 30, 2002


WWF Raw Press Release

THQ AND JAKKS PACIFIC ANNOUNCE EXTENSIVE MARKETING CAMPAIGN FOR WWF RAW ON XBOX

Exclusive Xbox Title and First World Wrestling Federation Licensed Xbox Game To Ship February 12

CALABASAS HILLS, Calif. - January 30, 2002 - THQ Inc. and JAKKS Pacific, Inc. today announced details of an extensive marketing campaign backing the first World Wrestling Federation(r) licensed title for the Xbox(tm) video game system from Microsoft, WWF Raw(tm). An exclusive Xbox title, WWF Raw will ship on February 12 and benefit from multi-million dollar marketing support, including a national television campaign featuring the music of Limp Bizkit. WWF Raw is THQ and JAKK’s most advanced World Wrestling Federation title to date featuring more than 45 World Wrestling Federation Superstars and intense, grappling-style gameplay. The game is being heralded by Microsoft as a groundbreaking title that gamers will not want to miss.

"We are extremely excited to be working so closely with Microsoft on the first World Wrestling Federation title for Xbox," said Brian Farrell, President and CEO, THQ. "The popularity of the World Wrestling Federation combined with the power of the Xbox is sure to make WWF Raw the must-have game for early 2002." "WWF Raw brings the excitement of the World Wrestling Federation to Xbox with graphics that are unmatched and excitement that is palpable," said Stephen Berman, President and COO, JAKKS Pacific. "We anticipate great results for the title at retail in 2002."

"THQ/JAKKS’ WWF Raw is a key title in the first half of 2002, and we are incredibly excited to see it come to life on Xbox," said J Allard, General Manager, Xbox Platform. "It’s quality titles like WWF Raw that are showcasing the Xbox difference in graphics and gameplay."

The television spot for WWF Raw was produced by the World Wrestling Federation’s in-house production team and features exclusive gameplay footage cut to Limp Bizkit’s "My Way, William Orbit’s Mix" from the new Limp Bizkit remix album "New Old Songs" which was released by Flip/Interscope on December 4. Marketing highlights for WWF Raw include:

  • National television campaign on FOX, UPN, NBC, TNN, MTV, FX, Comedy Central and other major networks
  • Print campaign across major videogame and World Wrestling Federation publications
  • National point of purchase program including posters, oversized boxes, banners, floor graphics, in-store merchandising and in-store commercials at game retailers nationwide
  • Featured title on Microsoft’s national Xbox Odyssey tour
  • World premier event for WWF Raw hosted at WWF New York(tm) in Times Square
  • Radio promotions including on-air giveaways
  • Coverage on WWF.com (www.wwf.com), as well as the official WWF Raw web site, hosted by THQ.com
  • Coverage on www.xbox.com
  • Official WWF Raw video game strategy guides

  • Source: http://www.thq.com/

    Comments

    Site Statistics

    Registered Members: 44,274
    Forum Posts: 725,611
    Xbox One Titles: 1,007
    Xbox 360 Titles: 1,085
    Xbox 360 Kinect Titles: 95
    Xbox 360 Arcade Titles: 585
    Original Xbox Titles: 987
    Staff Reviews: 1,621
    Member Reviews: 10,339
    News Articles: 13,905
    Screenshots: 30,529
    Xbox 360 Achievements: 45,112
    Xbox 360 Faceplates: 2,016
    Cheat Codes: 1,706

    Latest News








    See News Archives

    Community Forum Activity

    Xbox One S Wolfenstein 2 The New Colossus
    Post by oryanphine
    0 Replies, 74 Views

    Xbox One S Prey
    Post by oryanphine
    0 Replies, 54 Views

    Xbox One S Cuphead
    Post by oryanphine
    2 Replies, 89 Views

    Xbox One S Shadow of War a gagner
    Post by oryanphine
    0 Replies, 70 Views

    I Buy Very Rare XBox 360 Faceplates
    Post by Smill
    5 Replies, 283 Views

    Xbox Wire desormais disponible en francais
    Post by oryanphine
    0 Replies, 376 Views

    Manette Xbox 360 Gamestop Radioactive
    Post by oryanphine
    1 Replies, 732 Views

    Xbox One Moratl Kombat X sur Ebay
    Post by oryanphine
    0 Replies, 719 Views

    Console Xbox 360 et faceplate Xbox 360 in package blue
    Post by oryanphine
    0 Replies, 655 Views

    Seagate Fanfest External Drive Scorpio
    Post by oryanphine
    2 Replies, 793 Views

    Ultimate Game Face
    Post by oryanphine
    3 Replies, 832 Views

    Home screen customization?
    Post by DJ tx
    2 Replies, 802 Views

    Xbox One Manette E317 en vente sur ebay
    Post by oryanphine
    5 Replies, 1050 Views

    Xbox 360 Summer Intern Celebration 2009
    Post by oryanphine
    0 Replies, 909 Views

    Xbox One Limbo
    Post by oryanphine
    3 Replies, 940 Views

    © 2000-2017 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
    Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

    Made in Canada
    Site Design by Cameron Graphics