OXMUK talks UK LaunchThe crew from the Official Xbox Magazine UK spoke to Richard Teversham, head of UK marketing for Xbox, about the highly anticipated arrival of Xbox on March 14 and how preparations were coming along. The interview is a multipart interview so be sure to check back for the rest. Here's a tasty bit and the link to check it out.
What are Microsoft's strongest points in launching Xbox? Why should someone buy Xbox over other consoles?
Teversham: The main reason is the games – just look at the line up, look at the uptake of games in the US, look at Halo, Project Gotham, Dead or Alive, Jet Set Radio, Wreckless to name but a few. If this is the first wave of games, try to imagine what later waves will be like. Other reasons range from; Xbox is the only console built for the future, with a hard disk and broadband on board, to Xbox is better than most stand alone DVD players, to Xbox delivers the best graphics… The list goes on.