NEWS - Thursday, April 4, 2002


SW: Starfighter Campaign Unveiled

LUCASARTS UNVEILS "FORCE POWERED" TV AD CAMPAIGN FOR NEW STAR WARS: EPISODE II GAME, STAR WARS JEDI STARFIGHTER Foote, Cone & Belding, Industrial Light & Magic, Skywalker Sound Contribute to Production of Broadcast Spot Set to Debut Nationally Week of April 1 SAN RAFAEL, Calif. -- April 4, 2002 -- LucasArts Entertainment Company LLC, a leading developer and publisher of interactive entertainment software, will premiere a new television advertising campaign nationally the week of April 1 for its new Star Wars: Episode II-related PlayStation( 2 game Star Wars Jedi Starfighter. The campaign was conceived by Foote, Cone & Belding Worldwide (FCB) San Francisco, and produced in association with LucasArts' sister companies, Industrial Light & Magic (ILM) and Skywalker Sound. The 30-second "Force Powered" commercial features the sleek new Jedi starfighter from the upcoming motion picture Star Wars: Episode II Attack of the Clones, which also is the main ship available for players to pilot in the LucasArts game. The spot, through ingenious lighting and other special effects techniques, cleverly leads viewers to believe they're watching a commercial for an upscale luxury automobile. The actual full-scale Jedi starfighter from the movie was used in the production of the ad. "The production of the Star Wars Jedi Starfighter commercial presented a wonderful opportunity to work with our sister companies, Industrial Light & Magic and Skywalker Sound, whose talents are world renowned," says Mary Bihr, vice president, worldwide sales and marketing for LucasArts. "With the combined expertise of the two Lucas companies, together with the tremendous creative talents of Foote, Cone & Belding, who developed the concept for the spot, game players will see in a very dynamic way just how fun and amazing Star Wars Jedi Starfighter is." The spot opens with a slow close-up pan of what appears to be the gleaming exterior and the high-tech interior instrumentation of an automobile. Over the strains of elegant chorale music a distinguished, British-accented male voice quietly intones, "It's finally here... with a sleek aerodynamic design... state-of-the-art navigation system... and the most powerful engines in its class." A darkly cloaked Jedi Knight unexpectedly appears, turns off his lightsaber and waves a hand toward the vehicle, summoning the Force. The voice-over continues, "The most anticipated vehicle of the year... now comes with optional Force powers." A droid unit suddenly beeps to life, and the image dramatically widens to reveal the Jedi starfighter. The ship's powerful engines ignite, and the spot segues to dynamic footage from the videogame of the speedy craft engaged in furious space battle. The spot climaxes with the Jedi starfighter scoring a direct hit on an enemy ship, filling the screen with a spectacular explosion. Over this imagery the voice-over resumes with, "Fly the ship from Star Wars: Episode II. And unlock the power of the Force... with Star Wars Jedi Starfighter." The game's logo then momentarily appears, and wipes to a front view of the Jedi starfighter, as lightning dances over its surface. The spot ends with the voice-over concluding, "Force powers optional." The Star Wars Jedi Starfighter broadcast campaign will begin April 1, with a focused cable television buy on MTV, Comedy Central, ESPN, ESPN 2, FOX Sports, USA Network, TBS, Sci-Fi Channel, TNN, and Cartoon Network.
Source: http://www.lucasarts.com/

Comments

Site Statistics

Registered Members: 45,146
Forum Posts: 725,846
Xbox One Titles: 1,648
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 1,815
Member Reviews: 10,339
News Articles: 15,014
Screenshots: 32,249
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Happy Birthday, Me.
Post by SnoochyBoochy
3 Replies, 648 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 1101 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 1114 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 1574 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 1647 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 1641 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 2558 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 1750 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 1547 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 1280 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 1766 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 2415 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 1728 Views

Is anything happening in XBox One land?
Post by DJ tx
8 Replies, 3092 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 1449 Views

© 2000-2019 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics