NEWS - Wednesday, April 24, 2002


Activision Likes Console Price Cuts

LOS ANGELES - The chief executive of video game maker Activision Inc. was surprised by two recent European price cuts for game consoles by Microsoft and Nintendo, but said on Tuesday that the moves could boost games sales. At the Milken Institute’s annual conference in Beverly Hills, Activision CEO Bobby Kotick also said Activision is not interested in merging with a major media company, preferring its own growth strategy. Speaking on a panel of major media executives at the conference, Kotick said: "I’m trying to figure out why I was invited -- these guys are all in slow-growth businesses and we are trying to maintain our (strong) growth." Analysts have said Activision, the No. 2 publisher in terms of market capitalization, is benefiting, like competitors, from the early part of a multi-year growth cycle, spurred by competition from three advanced video game consoles. Kotick told Reuters last week’s price cut for Microsoft Corp.’s Xbox and this week’s cut for Nintendo Co. Ltd.’s GameCube were unexpected. "I don’t know if it’s a positive for our numbers but I see it as a catalyst for increased hardware sales, which will hopefully increase soft sales," he said. Kotick said he thought a price cut for the GameCube in the U.S. was unlikely this year, though he expected cuts by year-end for the Xbox and Sony Corp.’s PlayStation 2. The Xbox and PS2 retail for $299, while GameCube retails for $199. All three consoles are less expensive in Europe, on a dollar basis, than they are in the U.S. Asked about any surprises in the new console cycle, he said in part, "We continue to be surprised at how good hardware companies are doing at building relationships with third parties. This is a big change from five years ago."
Source: http://www.activision.com/

Comments

Site Statistics

Registered Members: 43,972
Forum Posts: 725,055
Xbox One Titles: 630
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,433
Member Reviews: 10,339
News Articles: 13,033
Screenshots: 28,659
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Custom Xbox Addict Controller!
Post by Variation-XBA
7 Replies, 82 Views

Firewatch
Post by BananaMan
5 Replies, 73 Views

Smite
Post by Nato King
7 Replies, 90 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 661 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 114 Views

Video - Destiny: Rise of Iron
Post by Variation-XBA
0 Replies, 100 Views

Interview: Kevin Carthew - Creative Director of Team17
Post by Variation-XBA
0 Replies, 76 Views

XboxAddict Gaming Club
Post by Symmetric-XBA
10 Replies, 286 Views

Article: The Art of Deus Ex Universe Artbook
Post by Variation-XBA
0 Replies, 159 Views

Call of Duty: Infinite Warfare Preview
Post by Variation-XBA
0 Replies, 213 Views

Halo Bluetooth Speaker - YES PLEASE
Post by TheOutcast-XBA
6 Replies, 395 Views

Titanfall 2 Pre Alpha Tech Test Impressions
Post by Variation-XBA
1 Replies, 326 Views

Les jeux par abonnement
Post by oryanphine
0 Replies, 298 Views

In Preparation For Horizon 3!
Post by Creeping Judas
7 Replies, 352 Views

Sword Coast Legends - A Hidden Gem
Post by Creeping Judas
3 Replies, 375 Views

© 2000-2016 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics