NEWS - Wednesday, May 1, 2002


TDK Mediactive Extend Shrek® Licence

CALABASAS, Calif. – May 1, 2002 – TDK Mediactive, Inc., a global publisher of interactive entertainment software, and DreamWorks SKG, announced today the extension of their exclusive video game license agreement for the Shrek franchise, including the Shrek sequel. The agreement is worldwide for all current game platforms and exclusive to TDK Mediactive. Worldwide sales of TDK’s Shrek interactive titles have been highly successful, exceeding one million units across four platforms (Xbox, Game Boy® Advance, Game Boy® Color and PC CD ROM). Additionally, most of the titles are available in six languages and are currently available in North and South America, Europe and Australia. Plans are also underway to develop and sell titles in Asia and other territories, as well. One of the highest grossing movies of 2001, DreamWorks Picture's Shrek has grossed over $481 million at the box office worldwide. On video, Shrek is the best selling DVD of all time and was the number one video release of 2001. “Shrek is not only a great movie franchise, but a powerful video game franchise, as well,” said Vincent Bitetti, chief executive officer of TDK Mediactive. “It has developed into two synergetic entities, which can stand alone, as well as provide mutual support: Shrek the DreamWorks movie character and Shrek the video game icon. Recognizing this unique strength, our development efforts have shifted from a license perspective to a video game franchise perspective, and we will begin this fall to release additional Shrek titles for various platforms,” added Bitetti. “The Shrek titles will offer the captivating characters in a diverse base of immersive environments, game settings and categories.” “TDK is a great licensee for Shrek, and we are pleased to announce our continued business relationship,” said Brad Globe, head of DreamWorks Consumer Products. “TDK has the experience and enthusiasm to build upon the momentum of the current video game titles and the success of the movie franchise.”
Source: http://www.tdk-mediactive.com/

Comments

Site Statistics

Registered Members: 45,223
Forum Posts: 725,848
Xbox One Titles: 1,702
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 1,827
Member Reviews: 10,339
News Articles: 15,102
Screenshots: 32,377
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 100 Views

Tidiness tight-fisted product instruction
Post by Calmiduc
0 Replies, 110 Views

Happy Birthday, Me.
Post by SnoochyBoochy
3 Replies, 1371 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 1666 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 1449 Views

Xbox Playdates Canada September, 2018 Playdates info thread.
Post by Kiesey
3 Replies, 1912 Views

No topics about Xbox 360? Want to play FC3 or BFH?
Post by AddMeForCoOp
2 Replies, 2052 Views

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
5 Replies, 1974 Views

Xbox Game Pass
Post by oryanphine
3 Replies, 3029 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 2035 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 1701 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 1409 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 1891 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 2745 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 1898 Views

© 2000-2019 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics