NEWS - Thursday, May 2, 2002


E3 To Unveil 1,000 Never-Before-Seen Products

The Leading interactive entertainment companies from around the world will unveil more than 1,000 never-before-seen computer and video games and related products at the 2002 Electronic Entertainment Expo, according to data from the E3Expo 2002 Exhibitor Survey, released today by the show’s owner, the Interactive Digital Software Association. In addition, the vast majority (80 percent) of the show’s approximately 400 exhibitors report that three-quarters of their products debuting at this year’s E3Expo will be on store shelves for the 2002 holiday season. “The impressive number of new product introductions at E3Expo 2002 illustrate both the vibrancy of the video game market today and the status of E3Expo as the world's most important event for launching the new products and technologies that consumers will see for the 2002 holiday season ” said Douglas Lowenstein, president of the IDSA, the trade association representing U.S. entertainment software publishers. E3Expo 2002 takes place May 22 - 24 at the Los Angeles Convention Center, and will include more than 505,000 net square feet of exhibit space. Reflecting the growing household penetration of next generation game devices, survey respondents reported that one-half (49 percent) of all new interactive software products being shown at E3Expo support video game consoles. In addition, the popularity of interactive entertainment software spans across a number of platforms with exhibitors reporting that approximately 39 percent of the new titles being shown are PC- based, 17.5 percent are for handheld game devices, 7.8 percent are online/Internet only games and 3.4 percent are for PDAs and wireless phones. According to survey respondents, the new E3Expo titles they will display cover a wide range of game genres, including Action games (28.4 percent), Sports and Driving games (16.7 percent), Adventure games (12.1 percent), Child and Family games (10.9 percent), Role Playing games (8.3 percent), Strategy games (7.3 percent), Educational/ Edutainment games (6 percent) and Simulation games (3.2 percent). Previously unreleased interactive products will be spotlighted at this year’s show in the E3Expo 2002 “First Looks” program. Participating First Looks exhibitors will be designated in the E3Expo exhibit guide, Show Daily, www.e3expo.com and on the exhibit floor beginning May 22. E3Expo, now in its eighth year, is owned by the Interactive Digital Software Association (IDSA), the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. IDSA members collectively account for more than 85 percent of the $6.35 billion in entertainment software sales in the U.S. in 2001, and billions more in export sales of American-made entertainment software. The IDSA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo trade show, business and consumer research, government relations and First Amendment and intellectual property protection efforts.
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