NEWS - Wednesday, May 8, 2002


Xbox Sales Surge in Europe

Microsoft Corp. today reported a sizeable increase in sales of its Xbox™ video game system throughout Europe as customers have enthusiastically embraced the recent price reduction. Now available in Europe for an estimated street price of €299 ($272 U.S.), the award-winning Xbox is the most powerful video game system on earth. With 40 games currently available in Europe (65 in the U.S.) and more than 150 to be available by Christmas, Xbox is the only video game console designed for the future of gaming with a built-in hard drive and broadband adapter. Since the European price reduction took effect April 26, weekly sales are running neck-and-neck with PlayStation 2. Based on week-to-week sales since launch, Xbox represents 49% of the next generation console market in the United Kingdom (data from ChartTrack, April 29, 2002), 46% in France and 55% in Germany (data from GfK, May 7, 2002). Already-strong attachment rates for Xbox games have increased as well with an average of 3.7 games purchased for each Xbox video game system in the United Kingdom (data from ChartTrack, April 29, 2002). Award-winning Microsoft Game Studios title “Halo” (recently awarded Game of the Year, Technical Achievement of the Year and Audio Achievement of the Year by influential industry magazine Edge) built on its success, with an average attach rate of 88% (data from ChartTrack, April 29, 2002). Increased European sales have taken “Halo” well past the one million sales milestone worldwide. "Our customers have reacted positively to the price drop and we have seen an uplift in sales since April 26,” said Alex Croft, head of buying for GAME Stores Group Ltd (The GAME Group plc, Europe’s largest retailer of video games and computer software; formerly The Electronics Boutique plc). “This activity reaffirms Microsoft’s commitment to the market and highlights the excellent value Xbox now represents to our customers." “I’m glad that more gamers in Europe are able to experience Xbox for themselves,” said Sandy Duncan, vice president, Xbox Europe. “Our strategy is to give outstanding value to as many consumers as possible, and the increased Xbox sales since the price reduction indicate that strategy is on track. The new price allows us to be more competitive and make serious inroads into the hearts of European gamers leading up to Christmas, 2002. “As we’ve said before, this is a marathon, not a sprint - and these initial figures are extremely encouraging,” said Duncan. “But it is delivering great games and great experiences to hundreds of thousands of happy consumers in Europe over the long term that is our most important goal, and we will continue to drive initiatives to continue this cycle of success.” In addition to the new price point, word-of-mouth recommendations and stellar reviews are driving gamers to the great games available on Xbox.
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 44,479
Forum Posts: 725,736
Xbox One Titles: 1,133
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,664
Member Reviews: 10,339
News Articles: 14,221
Screenshots: 30,900
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Any info on Biomutant release?
Post by DJ tx
0 Replies, 18 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
3 Replies, 314 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 426 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 407 Views

Xbox One S Theme Hockey
Post by oryanphine
0 Replies, 267 Views

New Fable is coming!
Post by Shadow20002
2 Replies, 516 Views

RPG Recommendation?
Post by DJ tx
8 Replies, 618 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
5 Replies, 707 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 731 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 1332 Views

Xbox One Assassins Creed Origins
Post by oryanphine
2 Replies, 1106 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
4 Replies, 1458 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
5 Replies, 1622 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 1135 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 1064 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics