NEWS - Wednesday, May 15, 2002


Xbox HAS Dropped In Price

Microsoft Reduces Xbox Price to $199.99 (U.S.)/$299.99 (CAN) REDMOND, Wash. — May 15, 2002 — Through a carefully planned effort that includes the participation of key retailers and third-party publishers, Microsoft Corp. today unveiled its plans for a North American price reduction of the Xbox™ video game system. Effective immediately, Xbox will have an estimated retail price of $199.99 in the United States ($299.99 CAN). The price reduction will be supported by a multimillion dollar national merchandising and marketing campaign set to begin this weekend. Microsoft also announced it is reducing the price of Xbox in Japan to 24,800 yen effective Wednesday, May 22.* Xbox was originally priced at $299.00 in the United States, $459.99 in Canada and 34,800 yen in Japan. "As part of our long-term strategy to broaden the reach of Xbox and make it accessible to more consumers, we've been working for several weeks with our key partners to make this announcement as seamless and high impact as possible," said John O'Rourke, director of worldwide Xbox marketing at Microsoft. With its cutting-edge technology, advanced graphics engine, hard disk drive and built-in Ethernet port, Xbox has been globally acknowledged as the most powerful video game console in the world. And with a rapidly expanding games portfolio featuring such titles as Game of the Year** "Halo™," Xbox has become the system of choice for millions of enthusiasts around the globe. "This new, lower price makes Xbox the best value among all competing video game systems," O'Rourke said. "The best box is now the best value." O'Rourke acknowledged that speculation surrounding a pending price reduction of Xbox has been pervasive in the last few weeks. "The traditional forum for making an announcement of this magnitude is the Electronic Entertainment Expo (E3) next week, but we've been ready to go for some time and can easily put this in place at retail now. We see no reason why eager gamers should have to wait a week to benefit from this tremendous value opportunity." "Xbox has been working closely with us to roll out this new pricing. We're confident the planned marketing and promotional support behind it will really drive store traffic and bring Xbox to the attention of a lot more gamers," said Dan DeMatteo, President, GameStop. In just six short months since its highly successful North American launch, Xbox is experiencing a software attach rate of 4.1 in North America, the highest of any video game console ever. And recent momentum in Europe and Australia demonstrates strong consumer demand for Xbox. Microsoft currently expects to ship 3.5 million to 4.0 million Xbox consoles for the fiscal year ending June 30, 2002. The company is not providing any update to financial guidance provided on April 18, 2002.
Source: http://www.xbox.com/

Comments

Site Statistics

Registered Members: 44,664
Forum Posts: 725,807
Xbox One Titles: 1,304
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,718
Member Reviews: 10,339
News Articles: 14,516
Screenshots: 31,416
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 140 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 72 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 180 Views

Xbox One X Black Panther
Post by oryanphine
1 Replies, 436 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 514 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 748 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 486 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 534 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 808 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 974 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1205 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1050 Views

Xbox Playdates Canada - February Playdates Schedule
Post by Kiesey
8 Replies, 1363 Views

Xbox Prototype Communicator
Post by oryanphine
1 Replies, 1711 Views

Xbox One S Dragon Ball Fighterz
Post by oryanphine
0 Replies, 1098 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics