NEWS - Thursday, May 16, 2002


Microsoft Matches Sony’s Price

The video gaming industry’s emerging price war intensified Wednesday as Microsoft matched Sony’s $100 price cut on its top-of-the-line video game console. Rumors that Microsoft would slash Xbox prices have swept through the gaming industry over the past month. Most observers were betting the Redmond, Wash., company would make its move next week at the industry’s annual trade show. But after Sony struck first Tuesday, slashing the price of its best-selling PlayStation 2 by $100, No. 3 Microsoft moved swiftly to even the score. The cuts mean that all three of the leading consoles -- PlayStation 2, Xbox and Nintendo’s Game Cube -- sell for $199 apiece. Shares of Microsoft rose 62 cents to $55.50 in early trading. Separately, Microsoft and partner Flextronics set plans to move an Xbox plant to Doumen, China, from Hungary, in a move aimed at cutting costs and overhead. In addition the company said it plans to open another facility in China in the near future. Reuters reported Wednesday that the company may also be looking for another partner to ramp up production. Microsoft has said it expects to ship between 3.5 million and 4 million Xbox units by this June. The company has been losing money on console sales but hopes to more than make up for that with game sales. The gaming industry is on target for what already seems like all-out war this holiday shopping season. The fourth quarter bears particularly significance this year, as it will be the first time the big three videogame console companies will be competing on level ground: All three have launched new products and will be fully stocked come fall.
Source: http://www.thestreet.com/

Comments

Site Statistics

Registered Members: 44,773
Forum Posts: 725,821
Xbox One Titles: 1,409
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,747
Member Reviews: 10,339
News Articles: 14,671
Screenshots: 31,695
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
2 Replies, 124 Views

Xbox Game Pass
Post by oryanphine
2 Replies, 293 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 405 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 656 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 516 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 669 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1008 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 965 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 1304 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 858 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 954 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1223 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1314 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1600 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1358 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics