NEWS - Thursday, May 16, 2002


Microsoft Matches Sony’s Price

The video gaming industry’s emerging price war intensified Wednesday as Microsoft matched Sony’s $100 price cut on its top-of-the-line video game console. Rumors that Microsoft would slash Xbox prices have swept through the gaming industry over the past month. Most observers were betting the Redmond, Wash., company would make its move next week at the industry’s annual trade show. But after Sony struck first Tuesday, slashing the price of its best-selling PlayStation 2 by $100, No. 3 Microsoft moved swiftly to even the score. The cuts mean that all three of the leading consoles -- PlayStation 2, Xbox and Nintendo’s Game Cube -- sell for $199 apiece. Shares of Microsoft rose 62 cents to $55.50 in early trading. Separately, Microsoft and partner Flextronics set plans to move an Xbox plant to Doumen, China, from Hungary, in a move aimed at cutting costs and overhead. In addition the company said it plans to open another facility in China in the near future. Reuters reported Wednesday that the company may also be looking for another partner to ramp up production. Microsoft has said it expects to ship between 3.5 million and 4 million Xbox units by this June. The company has been losing money on console sales but hopes to more than make up for that with game sales. The gaming industry is on target for what already seems like all-out war this holiday shopping season. The fourth quarter bears particularly significance this year, as it will be the first time the big three videogame console companies will be competing on level ground: All three have launched new products and will be fully stocked come fall.
Source: http://www.thestreet.com/

Comments

Site Statistics

Registered Members: 43,974
Forum Posts: 725,063
Xbox One Titles: 632
Xbox 360 Titles: 1,084
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 583
Xbox Titles: 847
Staff Reviews: 1,436
Member Reviews: 10,339
News Articles: 13,037
Screenshots: 28,732
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Custom Xbox Addict Controller!
Post by Variation-XBA
8 Replies, 115 Views

Firewatch
Post by BananaMan
5 Replies, 91 Views

Smite
Post by Nato King
7 Replies, 118 Views

Club for Forza Horizon 3
Post by TheOutcast-XBA
9 Replies, 755 Views

Destiny: Rise of Iron - Devil's Lair Strike Remastered
Post by Variation-XBA
0 Replies, 132 Views

Video - Destiny: Rise of Iron
Post by Variation-XBA
0 Replies, 114 Views

Interview: Kevin Carthew - Creative Director of Team17
Post by Variation-XBA
0 Replies, 86 Views

XboxAddict Gaming Club
Post by Symmetric-XBA
10 Replies, 303 Views

Article: The Art of Deus Ex Universe Artbook
Post by Variation-XBA
0 Replies, 173 Views

Call of Duty: Infinite Warfare Preview
Post by Variation-XBA
0 Replies, 230 Views

Halo Bluetooth Speaker - YES PLEASE
Post by TheOutcast-XBA
6 Replies, 406 Views

Titanfall 2 Pre Alpha Tech Test Impressions
Post by Variation-XBA
1 Replies, 346 Views

Les jeux par abonnement
Post by oryanphine
0 Replies, 309 Views

In Preparation For Horizon 3!
Post by Creeping Judas
7 Replies, 360 Views

Sword Coast Legends - A Hidden Gem
Post by Creeping Judas
3 Replies, 384 Views

© 2000-2016 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics