NEWS - Wednesday, May 22, 2002


XBox Sales Increase

Toys ’R’ Us Says Xbox Sales Boosted by Price Cut SEATTLE - The head of the nation’s top specialty toy retailer said on Wednesday the recent price cut for the Xbox game console had boosted sales and predicted that Microsoft Corp.’s machine would become the industry’s leading platform. "With the pricing adjustment that just took place, the lift in unit sales is fabulous," Toys "R" Us Inc. chairman and chief executive John Eyler told other CEOs at Microsoft’s annual "CEO Summit" gathering in Redmond, Washington. In a display of support for the U.S. software giant’s bid to take a chunk of the $20 billion gaming industry away from leader Sony Corp. and its PlayStation machines, Eyler said that the Xbox would become a leading platform for games. "It is going to accelerate over time to where we have critical mass and this platform really becomes the premier (medium) of the video game industry," he said. In a flurry of price cuts last week before the start of the video game industry’s biggest trade show in Los Angeles this week, Microsoft cut the price of the Xbox to $199 from $299 just after an equal cut by Japanese electronics giant Sony for its dominant PlayStation 2 platform.
Source: http://www.xboxaddict.com/

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