NEWS - Friday, June 7, 2002


Building A Better Xbox

Microsoft Xbox Game System Console Made Better With BASF’s Terluran(R) ABS Versatility; Global Supply Capability Are Deciding Factors in Material Selection MOUNT OLIVE, N.J., - Microsoft Corporation’s Xbox system is dazzling consumers of all ages by creating video games that "blur the lines between fantasy and reality." Equally as imaginative as Microsoft’s entry into the consumer console game market is the sleek, distinctive deep green Xbox console with a signature green "X" on the top and Xbox "jewel" in the center. What brings the Xbox console to life with the same intensity as the fantastic games it runs is BASF’s Terluran(R) acrylonitrile-butadiene-styrene (ABS), an injection-molded, impact-resistant engineering plastic. Terluran ABS provides both high-surface gloss and dull-matte surfaces, allowing designers to create single-component units like the Xbox to have an integrated, two-piece appearance. The excellent color consistency of Terluran ABS, based on proprietary BASF technology, meets Microsoft’s precise color matching and intricate design requirements. Microsoft presented its Critical Launch Supplier Award Fall 2001 to BASF in conjunction with the start up of Xbox production. BASF was recognized for its strong, global logistics network and commitment to meeting all of Microsoft’s resin supply needs -- from tool sampling and design validation to ramp-up and full production -- during the Xbox launch. "We selected BASF Terluran ABS because of its ability to match the specific colors and finishes we want for this exciting new product that is sweeping the marketplace," said Jim Stewart, Microsoft’s Manager of Design Planning for Xbox. "The cosmetic performance of Terluran ABS exceeded our industrial design team’s expectations, and has proven to process cost efficiently as well." The Xbox console is molded, manufactured and assembled for Microsoft by Flextronics International at its industrial parks in Guadalajara, Mexico, for the North American market, and Doumen, China, for the European and Asian markets. "BASF is a critical link in our supply chain," stated Chris Morton, Flextronics’ Vice President of Plastics Technology. "It takes less than eight hours to transform Terluran ABS into finished consoles." As such, the global needs of Microsoft also prompted its selection of Terluran ABS. BASF produces this engineering plastic at its world-scale, integrated manufacturing plants in Altamira, Mexico; Ludwigshafen, Germany; and Ulsan, Korea. "Our ability to globally supply Terluran ABS with the same superior consistency around the world, and provide the accompanying technical and customer support services 24 hours-a-day, 365 days-a-year benefit our global customers like Microsoft and Flextronics," said Jay Kline, Group Vice President, Styrenics-NAFTA, BASF Corporation. "The convenience of doing business with BASF worldwide can be as vital an attribute to our customers as product performance."
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 44,774
Forum Posts: 725,821
Xbox One Titles: 1,410
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,747
Member Reviews: 10,339
News Articles: 14,671
Screenshots: 31,702
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

Xbox Playdates Canada August, 2018 Playdate info thread.
Post by Kiesey
2 Replies, 131 Views

Xbox Game Pass
Post by oryanphine
2 Replies, 299 Views

Xbox Playdates Canada July, 2018 playdate info.
Post by Kiesey
3 Replies, 413 Views

Manette Xbox One Xfest18
Post by oryanphine
2 Replies, 665 Views

Xbox One X Mountain Dew
Post by oryanphine
0 Replies, 523 Views

Xbox Playdates Canada June 2018 schedule
Post by Kiesey
1 Replies, 672 Views

Xbox One X Black Panther
Post by oryanphine
3 Replies, 1012 Views

Xbox Playdates Canada May 2018 schedule
Post by Kiesey
4 Replies, 968 Views

Is anything happening in XBox One land?
Post by DJ tx
7 Replies, 1316 Views

Xbox One S Jojeux Anniversaire
Post by oryanphine
1 Replies, 864 Views

Xbox One X Steelbook
Post by oryanphine
1 Replies, 955 Views

Xbox Playdates Canada April 2018 Schedule
Post by Kiesey
4 Replies, 1226 Views

Xbox One X World of tanks
Post by oryanphine
2 Replies, 1318 Views

Xbox Playdates Canada - March 2018 Schedule
Post by Kiesey
7 Replies, 1605 Views

Any info on Biomutant release?
Post by DJ tx
4 Replies, 1359 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics