NEWS - Tuesday, July 2, 2002


Street Hoops promotions

ACTIVISION TEAMS WITH AND 1 AND FOOTACTION TO PROMOTE STREET HOOPS(tm) VIDEO GAMES Slam Dunk Partnership Includes Co-Marketing Activities, Retail Promotions and AND 1 Mix Tape Tour(tm) Sponsorship Santa Monica, CA - July 2, 2002 - Activision, Inc. (Nasdaq: ATVI), the #1 worldwide publisher of action sports games, announced today that the company has teamed up with AND 1, the biggest name in street basketball, and FOOTACTION USA, a division of Footstar, one of the largest specialty athletic retailers in the nation, to promote its upcoming street basketball game, Street Hoops(tm), through a number of co-marketing activities. The partnership, which includes event sponsorships, retail initiatives and promotions, will broaden awareness for the game among the hip-hop culture. "The AND 1 and FOOTACTION names are synonymous with street basketball," said Will Kassoy, vice president, global brand management, Activision. "Our alliance on Street Hoops furthers our goal of delivering the most authentic street basketball experience ever in a video game." Under the terms of the agreements, Activision will serve as the exclusive interactive software sponsor of the AND 1 Mix Tape Tour(tm), a 25-city exhibition that celebrates all things street basketball related, which runs from June 15 through August 10, 2002. Event sponsorship includes banner placements and Street Hoops demo stations at each venue, tour bus signage, and promotional give-aways at the events. In addition to event sponsorship, Activision will feature AND 1 as an apparel brand in the game. At retail, AND 1 will in-pack Street Hoops postcards in 250,000 units of AND 1 basketball shoes, available at more than 550 FOOTACTION retail stores in 43 states nationwide. In addition, the company will feature a Street Hoops video trailer on the popular AND 1 Mix Tapes, volumes 5 and 6. AND 1 will also promote Street Hoops on the www.and1.com web site. In addition to the AND 1 retail initiatives, Activision and FOOTACTION USA will partner on a number of in-game and retail activities. Street Hoops will feature a virtual FOOTACTION retail store where players can customize their athletes in the latest gear. At retail, FOOTACTION will host a number of promotional activities in support of the game's launch this summer, including the posting of Street Hoops signage in-store, the dissemination of postcards at check-out counters and the inclusion of a Street Hoops video trailer on FATV, the retailer's internal video network. FOOTACTION will also offer direct mail and merchandise giveaway promotions. Street Hoops is set to tip-off later this August on the PlayStation2 computer entertainment system and the Xbox video game system from Microsoft. Street Hoops for Xbox is the first game ever to support HDTV resolution with 720p running at 60fps.
Source: http://www.xboxaddict.com/

Comments

Site Statistics

Registered Members: 48,689
Forum Posts: 725,917
Xbox One Titles: 2,789
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,027
Member Reviews: 10,339
News Articles: 15,620
Screenshots: 34,027
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News



Torchlight III Now Available

Torchlight III Now AvailableTorchlight III, the light-hearted and fast-paced dungeon crawler, has officially launched, bringing back signature mechanics that defined the series, like hack’n’slash combat and the beloved pet system.






See News Archives

Community Forum Activity

Xbox Series X or S
Post by Nato King
3 Replies, 841 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 737 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 4996 Views

Xbox one no signal
Post by debrartin
0 Replies, 26891 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 26963 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 23039 Views

Claiming the first thread of 2020
Post by Kraft
6 Replies, 39268 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 23031 Views

Squad Up
Post by samslophead
0 Replies, 49028 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 52771 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 87876 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 60342 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 73983 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 18809 Views

2 Giveaways! Bridge Constructor Portal AND Tempest 4000!
Post by Variation-XBA
0 Replies, 17471 Views

© 2000-2020 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics