NEWS - Monday, July 22, 2002


Take-Two Interactive forms Gotham Games

Company Launches New Global Branding Strategy Utilizing Three Unique Publishing Labels: Rockstar Games, Gathering of Developers and Gotham Games
NEW YORK--(BUSINESS WIRE)--July 22, 2002-- Take-Two Interactive Software, Inc. (NASDAQ:TTWO) announced today the formation of a new entertainment software publishing label, Gotham Games. Additionally, Take-Two is announcing that effective immediately it will publish products globally under three labels only: Rockstar Games, Gathering of Developers and Gotham Games. Gotham Games is being launched to specifically focus on publishing outstanding content accessible to consumers of all ages at a variety of price points. All of the Company's value priced software products for the PlayStation(R) game console will be published under the Gotham brand, along with an exciting selection of upcoming front line titles to be published across multiple platforms. Titles now in development which will be published under the Gotham Games label, include the highly anticipated military action shooter Conflict: Desert Storm, to be released this Fall across three platforms; the Microsoft Xbox(TM) version of Serious Sam, 2001 Gamespot "Game of the Year," scheduled for release this Winter; and the exciting Celebrity Deathmatch, based on the MTV smash hit show, also scheduled for a Winter release. In addition, Gotham will launch Austin Powers Pinball for the PlayStation(R) game console in the Fall, and plans a full slate of additional PlayStation(R) value priced software over the next year. The Company has named Take-Two VP of Publishing and Business Development Jamie Leece to head Gotham Games, which will be based in the Company's headquarters in New York. Mr. Leece commented, "We look forward to further extending Take-Two's reputation for exceptional quality and innovative game development with the approximately 20 titles scheduled to be released on our Gotham Games label in the next year." The Company's cornerstone Rockstar Games label will continue to focus on the creation of groundbreaking original content for console video game systems, and the expansion of its proprietary intellectual properties, such as Grand Theft Auto, Max Payne, Midnight Club, and Smuggler's Run. The Company's Gathering of Developers label will be used for the development of products for the PC platform. Kelly Sumner, Chief Executive Officer, stated, "Take-Two's goal is for Gotham Games to become a sought-after label associated with products for the mass market, just as Rockstar Games has created a commanding position in the creation of revolutionary new intellectual property, and Gathering of Developers is a well-known premium label for the PC market. The creation of the Gotham Games label will provide Take-Two with a dedicated vehicle to target the mass market consumer, a segment which we expect to continue to expand rapidly due to the recent reduction in hardware pricing and resulting increase in household penetration rates. With more than 60 titles in development in our overall publishing business, Take-Two has a solid pipeline of diversified products for the balance of fiscal 2002 and continuing into 2003."
Source: http://www.xboxaddict.com/

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