NEWS - Tuesday, August 20, 2002


Equilibrium MediaRich Selected

Equilibrium MediaRich Image Server Selected By Microsoft to Automate the Production and Delivery of Digital Assets for Xbox.com Equilibrium, a leading provider of imaging servers for the enterprise and majority-owned operating company of CMGI, Inc. (NASDAQ:CMGI), today announced that Microsoft Corp. (NASDAQ:MSFT), has selected MediaRich(TM) Image Server to extend the functionality of Microsoft Commerce Server 2002, Content Management Server and SharePoint Portal Server for Xbox.com, the online environment for the Xbox(TM) video game system from Microsoft. The dynamic imaging integration dramatically reduces the time required to create, modify, manage and deploy digital images and video assets for Xbox.com. Equilibrium(R) MediaRich is server-based software that automates image production and enables the dynamic delivery of visual assets to the Web, print media and smart devices. By integrating the templating features of MediaRich Image Server with Microsoft Commerce Server 2002, Content Management Server and SharePoint Portal Server, the Xbox.com team at Microsoft will be able to streamline production workflow as they manage, deploy and store graphical and video content for Xbox.com from one central infrastructure. MediaRich Image Server will also enhance the global branding of the site by using automated text to graphics conversion of Unicode(R) fonts to enable all the navigation and section headers to be dynamically localized for Xbox.com’s 19 different languages through SDL International WebFlow(TM). "Equilibrium MediaRich adds a powerful visual asset management and dynamic imaging solution when integrated with our content architecture for Xbox.com," said Don Hall, director for Xbox.com at Microsoft Corp. "We currently have thousands of icons, screenshots, and video clips for our Xbox games. As the number of titles triples within the next year, the scalability of MediaRich will help us handle our escalating number of visual assets more efficiently." As a Microsoft Gold Certified independent software vendor, Equilibrium is working with system integrators to provide training and support for implementing MediaRich Image Server with Microsoft SharePoint Portal Server, Commerce Server 2002 and Content Management Server. To learn more about the Equilibrium Gold Partner Program, please email msib@equilibrium.com. "With their proven expertise in automated imaging, integration strategy, and a growing list of customers, Equilibrium MediaRich Image Server is positioned to be a leader in the emerging market of dynamic image and video serving," said Tony Henning, Senior Analyst, Imaging Infrastructure, Future Image Inc. "Microsoft’s selection of MediaRich for its own corporate use is a ringing endorsement."
Source: http://www.xboxaddict.com/

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