NEWS - Tuesday, September 3, 2002


The Name Game Is Over.. Yikes!

Remember the Turok promotion of changing your name for a year for only a couple-a grand? In London five people have changed their names by deed poll to that of "Turok" in a new marketing ploy that aims to turn people into living adverts, according to the company pioneering the scheme. Everything from their passports to their telephone bills will now simply carry the name of the hero of a cult dinosaur-hunter computer game. Ross Davison, Paul Codling, Matthew Grist, Andrew Boughflower and Lheila Oberman were chosen on Tuesday from more than 10,000 people, who had applied at www.mynameisturok.com. The winners, all aged 18 to 34, will be paid 500 pounds each and given a Microsoft X-Box ( news - web sites) and the new game, "Turok Evolution", for changing their name for a year. Acclaim Entertainment, which will release the new game on September 6, is the first company to try out so-called "identity marketing". "The five Turoks will no doubt speak to and meet tens of thousands of people between them over the next year and will be walking, talking adverts for the Turok video game," Shaun White, UK communications manager of Acclaim, said in a statement. The identity marketing concept was dreamed up by Simeon Cantrell of Britain’s Institute of Science in Marketing, which has patented the idea. In a paper entitled "Identity - the Ultimate Marketing Platform", Cantrell argues that re-branding individuals is the "ultimate evolution" of a type of extreme marketing. Cantrell predicts identity marketing will become commonplace in the coming years. Scary stuff. Here’s the link to the article so you can get a good luck at the losers *cough* I mean winners.
Source: http://www.yahoo.com/

Comments

Site Statistics

Registered Members: 44,398
Forum Posts: 725,688
Xbox One Titles: 1,091
Xbox 360 Titles: 1,085
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 585
Original Xbox Titles: 987
Staff Reviews: 1,654
Member Reviews: 10,339
News Articles: 14,149
Screenshots: 30,786
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

New Fable is coming!
Post by Shadow20002
1 Replies, 39 Views

RPG Recommendation?
Post by DJ tx
6 Replies, 259 Views

Xbox Playdates Canada - January 2018 Schedule
Post by Kiesey
2 Replies, 214 Views

Xbox 360 Summer Intern Celebration 2011
Post by oryanphine
1 Replies, 446 Views

Xbox One X LA noire
Post by oryanphine
1 Replies, 917 Views

Xbox One Assassins Creed Origins
Post by oryanphine
1 Replies, 804 Views

Xbox One S Porsche 919 Hybrid Edition
Post by oryanphine
3 Replies, 945 Views

OG Xbox on Xbox One now live!
Post by Kamshaft
4 Replies, 1217 Views

Xbox One S Renault F1
Post by oryanphine
2 Replies, 924 Views

Xbox One S Wolfenstein 2 The New Colossus
Post by oryanphine
1 Replies, 894 Views

Xbox One S Prey
Post by oryanphine
0 Replies, 650 Views

Xbox One S Cuphead
Post by oryanphine
2 Replies, 1130 Views

Xbox One S Shadow of War a gagner
Post by oryanphine
0 Replies, 624 Views

I Buy Very Rare XBox 360 Faceplates
Post by Smill
8 Replies, 1612 Views

Xbox Wire desormais disponible en francais
Post by oryanphine
0 Replies, 956 Views

© 2000-2018 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics