NEWS - Friday, September 13, 2002

Robotech: Battlecry Goes Gold

Highly Anticipated Robotech: Battlecry Goes Gold Multilevel Marketing Campaign Intensifies WESTLAKE VILLAGE, Calif.--Sept. 13, 2002--TDK Mediactive Inc., a global publisher of entertainment software, today announced Robotech®: Battlecry(TM) for the PlayStation®2 computer entertainment system and Xbox(TM) video game system from Microsoft has "gone gold" and into manufacturing in preparation of shipping to major retail outlets nationwide. In support of the upcoming mech fighting title, TDK Mediactive kicked off its online grassroots campaign this week, featuring a Robotech sweepstakes at The campaign complements the portfolio of print ads starting with Electronics Gaming Monthly that launched last month, as well as a blitz of retail specific promotions. "With a multitude of streaming missiles, furious action and gigantic transforming robots, Robotech: Battlecry is locked and loaded, ready to deliver a powerful action gaming experience," said Steve Ryno, vice president of product development, TDK Mediactive. "The enormous Robotech fan base will also rejoice when they discover how accurately the series has been captured and recreated. It's sure to please even the most hardcore of fans, while delivering great depth and scope." Developed by Vicious Cycle in association with Harmony Gold and Mattel, Inc. Robotech: Battlecry is also scheduled to release on the Nintendo GameCube® along with Robotech: The Macross Saga(TM) for Game Boy® Advance in October. To date, Robotech: Battlecry has generated overwhelmingly positive press, including: In addition to the standard version of Robotech: Battlecry, a special Collector's Edition will also be available through Electronics Boutique and GameStop while supplies last. The extremely limited, serialized collections will contain the new mecha fighting game, the Robotech: Battlecry game soundtrack on CD, an exclusive t-shirt, concept art, lenticular motion card, and an individually numbered Defense Force dog tag.


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